Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)

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Research on the Influencing Factors of Students' User Intention in Public Online Education Platform

Authors
Zhijun Lv1, *, Nan Zhu1, Xueyan Wang1
1School of Economics and Management, Dalian University of Technology, Dalian, China
*Corresponding author. Email: dllg@dlut.edu.cn
Corresponding Author
Zhijun Lv
Available Online 11 July 2023.
DOI
10.2991/978-2-38476-062-6_144How to use a DOI?
Keywords
public in education platform; influencing factors; intention to use
Abstract

In 2021, China's Ministry of Education launched a public online education platform to serve primary and secondary school students to reduce students' learning burden and promote educational equity. How to get more student users to use the public online education platform has become an urgent problem. Based on TAM and ECM models, this study constructs a model of factors affecting the usage intention of public online education platform from three aspects: system experience, social factors, and personal motivation. To verify this model, this study uses a questionnaire to conduct an empirical test. Research confirms that system experience factors indirectly influence users' intention to use through perceptual factors, while social factors and personal motivation can directly influence users' intention to use. It is recommended that public online education platform take measures to stimulate student usage intention from three aspects: user experience, student initiative, and social influence.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 July 2023
ISBN
10.2991/978-2-38476-062-6_144
ISSN
2352-5398
DOI
10.2991/978-2-38476-062-6_144How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhijun Lv
AU  - Nan Zhu
AU  - Xueyan Wang
PY  - 2023
DA  - 2023/07/11
TI  - Research on the Influencing Factors of Students' User Intention in Public Online Education Platform
BT  - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)
PB  - Atlantis Press
SP  - 1118
EP  - 1128
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-062-6_144
DO  - 10.2991/978-2-38476-062-6_144
ID  - Lv2023
ER  -