User Experience Measurement for Travel Booking Mobile Applications Based on Confirmatory Factor Analysis

DOI

10.2991/sshr-17.2018.35How to use a DOI?

Keywords

User experience measurement, Confirmatory factor analysis, Travel booking mobile applications

Abstract

With the booming development of tourism, user experience measurement for travel booking mobile applications draws attention from companies and scholars, but quantitative researches are still relatively limited. This paper first acquired 30 user experience indexes of travel booking mobile applications by collecting 6314 user comments from 3 Chinese application stores and encoding these comments with grounded theory, then reduced dimensionality and calculated weights of these indexes by analyzing 303 pieces of user rating Likert scale using confirmatory factor analysis, and finally established a quantitative measurement system with 30 indexes and 9 factors for travel booking mobile applications. The measurement system is a good reflection of user opinions because its data resources were totally user evaluations and the confirmatory factor analysis had good goodness of fit.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hua-ming Peng
AU  - Xi-ping Lei
AU  - Zhi-nan Qin
PY  - 2017/12
DA  - 2017/12
TI  - User Experience Measurement for Travel Booking Mobile Applications Based on Confirmatory Factor Analysis
BT  - Proceedings of the 2017 International Seminar on Social Science and Humanities Research (SSHR 2017)
PB  - Atlantis Press
SP  - 200
EP  - 205
SN  - 2352-5398
UR  - https://doi.org/10.2991/sshr-17.2018.35
DO  - 10.2991/sshr-17.2018.35
ID  - Peng2017/12
ER  -