Analysis on the Operation of College Students' Catering Projects -- Taking "Shell Mi Le Duo" as an Example

DOI

10.2991/ssmi-19.2019.36How to use a DOI?

Keywords

catering project; market analysis; marketing model.

Abstract

With the development of economy and society, more and more college students improve their comprehensive ability through self-employment. This article takes the university student entrepreneurship project” Shell Mi Le Duo” catering project management as an example to explore new ideas for college students' entrepreneurship. First of all, the background of the establishment of the” Shell Mi Le Duo” restaurant was analyzed. Secondly, market analysis was carried out from five aspects: market demand, target market, market prospects, product or service prospects and SWOT analysis. And the marketing model is elaborated from four aspects: product strategy, pricing strategy, location strategy and promotion strategy. Again, it is predicted the risks that the “Shell Mi Le Duo” catering project may face. Finally, this paper summarizes the operation of college students' catering projects.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuai Liu
AU  - Xiaoyun Zhang
AU  - Jun Yan
AU  - Chunyan Tan
PY  - 2019/12
DA  - 2019/12
TI  - Analysis on the Operation of College Students' Catering Projects -- Taking "Shell Mi Le Duo" as an Example
BT  - Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)
PB  - Atlantis Press
SP  - 75
EP  - 78
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssmi-19.2019.36
DO  - 10.2991/ssmi-19.2019.36
ID  - Liu2019/12
ER  -