Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)

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89 articles
Proceedings Article

Land Comprehensive Value Evaluation Model

Ti Xiang
Lack of consideration for the cost of environmental degradation,the land value has always been assessed mistakenly. Considering both the economic gains and the environmental degradation cost, our team propose the Land Comprehensive Value Index (LCVI). Then we establish the Land Comprehensive Value Evaluation...
Proceedings Article

Thoughts and Research on Tax Planning of Colleges and Universities in the New Era

Xianpeng Yuan, Shaohua Wang
With the deepening of University reform, the business of University-run industry, scientific research, training, logistics and so on has gradually stepped out of the school door to the society, and the proportion of tax revenue in University income is increasing. Taxation in Colleges and universities...
Proceedings Article

An In-depth Analysis of the Essence of Income

Haoran Wen
This paper considers recognize the contracts and use five steps to recognize revenue, the international financial framework standard 15 gives a clearly definition towards revenue. In this process, there will exist some transactions which their substance of account is different from the legal form, the...
Proceedings Article

Analysis of the Integration of Chinese Traditional Patterns in Modern Brand Image Design

Qiji Wang
In order to highlight the personality of modern brand image design and enrich its connotation, in this research, the Chinese traditional pattern is fully integrated into brand design. On the basis of traditional pattern theoretical knowledge and spiritual connotation, the traditional Chinese pattern...
Proceedings Article

Strategies for Small and Medium-sized Enterprises Coping with Financial Sharing Centers

Jing Zhao, Lijuan Liu
In order to quickly integrate the scattered financial information of small and medium-sized enterprises, and establish a financial sharing center suitable for small and medium-sized enterprises, the enterprise R is taken as the case analysis object. Through comparative analysis and investigation of the...
Proceedings Article

Study on the Strategy Patterns of WeChat Business Advertising in Undergraduates’ WeChat Moments

Yue Zhu
In the information era, WeChat plays a significant role in spreading messages. This paper mainly talks about the spreading characteristics of WeChat Business Advertising in undergraduates’ WeChat Moments. It also explores strategy patterns employed by advertisers to appeal the potential customers.
Proceedings Article

Research on Adjusting Industrial Structure and Developing Characteristic Economy

Haifeng Liu, Yunxia Sun
at present, a series of problems exist in the process of adjusting industrial structure and developing characteristic economy in China: Lack of specialized management institutions, single industrial structure, enterprise dominance, insufficient support of product characteristics, and enterprises' ability...
Proceedings Article

Research on the Development Strategy of Creating Agricultural Industry from the Perspective of Informatization

Yingli Pan
Under the background of the rapid development of modern information technology, agricultural production has also taken the high-tech express train, from the traditional agricultural development mode to the new agricultural development mode. In recent years, the No. 1 document of the Central Committee...
Proceedings Article

Research on Site Selection of Datong Railway Logistics Park based on SE-DEA Model

Xin Li, Maoxiang Lang, Xiaodong Zhang, Pei Wang, Qinghui Yi
In order to actively integrate into The Belt and Road Initiative and promote the integrated development of basin cities in central Shanxi, the Shanxi provincial government and the Taiyuan Railway Bureau proposed to build several comprehensive logistics parks. As one of the three regional logistics parks...
Proceedings Article

Strategic Environment Analysis of Logistics Enterprise based on SWOT-PEST- Michael Porter's Five Forces Model -- Taking SF Express as an Example

Yongfu Huang
Taking the strategic environment analysis of logistics enterprises as the research object, This paper comprehensively uses SWOT model, PEST model as well as Porter's five-forces model as the main research methods, take SF Express as an example to analyze the strategic environment of logistics enterprises,...
Proceedings Article

Research on the Interest Connection Mechanism of Modern Agricultural Industrialization Union

Xiao Sun, Peipei Wu, Weilong Zhou, Zifen Luo
Chongren chicken have always enjoyed the honorary title of "one of the three most famous chicken in Jiangxi province", which is the pillar industry of Chongren county's agricultural characteristics. In March 2018, Chongren Chicken Industrialization Union was established, which promoted the optimization...
Proceedings Article

Research on the Influence of Board Governance on Enterprise Value - Mediating Effect based on R&D Investment of Listed Energy Companies

Ting Wang
In order to promote energy enterprises to straighten out the board governance mechanism and ensure the standardization and modernization of enterprise management, based on the data of listed energy companies from 2013 to 2017, this paper studies the influence of board governance on enterprise value and...
Proceedings Article

Analysis of Marketing Strategies for Related Products in China’s Financial Market from the Internet Perspective -- Taking Ant Credit Pay as an Example

Zhengyi Zhou
With the rise and development of financial technology in recent years, the financial industry has begun to achieve innovation in various consumer financial services by virtue of its large customer base, thus gradually gaining the advantages of big data technology. Technological innovation has driven...
Proceedings Article

Analysis of China’s Stock Market and the Psychology of Individual Investors based on Behavioral Finance

Yuning Chen
With the continuous development of the economy and finance, China’s stock market also moves on, but its system is still imperfect due to historical reasons. In addition, the characteristics of Chinese culture and society make the domestic financial market very different from that of foreign countries,...
Proceedings Article

Analysis on the Operation of College Students' Catering Projects -- Taking "Shell Mi Le Duo" as an Example

Shuai Liu, Xiaoyun Zhang, Jun Yan, Chunyan Tan
With the development of economy and society, more and more college students improve their comprehensive ability through self-employment. This article takes the university student entrepreneurship project” Shell Mi Le Duo” catering project management as an example to explore new ideas for college students'...
Proceedings Article

Intelligent Warehouse Management Design

Shen Wang, Shuqing Wang
Along with the rapid development of national economy, Intelligent warehouse in all walks of life will get more and more widely. Automatic warehouse system of modern logistics system is an important part of, is widely used in industries. At present, it has become the enterprise production and management,...
Proceedings Article

The Enlightenment of American Unemployment Insurance System to China

Xinxin Zhang, Siye Qiu
Unemployment insurance system has played an irreplaceable role in stabilizing the society since it was established in 1986, rallying the people, creating a good development environment, and promoting institutional reform and economic as well as social development. However, the rapid development of the...
Proceedings Article

Study on the Improvement of Post-disaster Reconstruction Tourism+ Industry Chain -- a Case Study of Heishui County

Peihan Liu, Min Tang
To improve living standards, most of the quake-hit areas used tourism as a production industry. Taking Heishui county of Sichuan as an example, this paper explores how to use tourism to rebuild the economy of the disaster-stricken area, which was originally backward. The tourism industry after the disaster...
Proceedings Article

Study on the Convergence of Industrial Structure—From the Evidences of Tertiary Industries in Pearl River Delta

Shengyi Sun
Pearl River Delta region is an important economic central region in China. It is crucial to reduce isomorphism between industries, improve industrial structure and strengthen competitiveness. This paper employs similarity coefficient of industrial structure to measure the degree of convergence between...
Proceedings Article

The Predicament and Reform Direction of College Physical Education Management

Lifeng Liu
At present, the reform of quality education in our country is advancing continuously, and the position of the management of physical education in Colleges and universities is becoming more and more prominent in the teaching management system of all disciplines in Colleges and universities. It can be...
Proceedings Article

Stock Price Trend Analysis based on BP Neural Network

Jinke Li
Stock price prediction is important for investors to make investment decisions. This paper applies artificial neural network to stock forecasting, establishing a five-layer BP neural network model to predict the closing price of two stocks, the Shanghai Pudong Development Bank and China Fortune Land...
Proceedings Article

Research on the Path of China's New Economic Development under the Background of Sustainable Economic Development

Yitao Zhang, Yu Liu
This paper analyzes the inevitable trends and paths of new economic development worldwide, comprehensively considers the state of new economic development nationwide, and sorts out the evolution of new economic development. In the context of sustainable economic development, China's current new economic...
Proceedings Article

Differential Analysis of the Efficiency of Fixed Assets Investment in the Primary Industry in Ningxia Province

Zilie Muheyat
This paper selects data from 18 counties in Ningxia province from 2003 to 2017, and uses the incremental capital-output ratio to measure the efficiency of fixed asset investment in the primary industry. Then we analyze the differences between poor and non-poor counties from the time and cross-section....
Proceedings Article

The Remodeling of Revolutionary Culture and the Management Mode of Landscape Operation -- Taking ‘Eight New Scenes of Jintan, Changzhou’ as an Example

Liulu Han, Jie Wang, Luxuan Mao, Yaotang Yang
The revolutionary culture has a long history, science and technology are changing rapidly. Some revolutionary landscape operation mode is facing the crisis because it does not keep up with the changing pace of the times. How to reshape the revolutionary culture and update the mode of operation has become...
Proceedings Article

The Role of Cooperative Management Mode of Prefabricated Buildings According to Building Information Modeling in the Recycle Management of Construction Waste

Qiong Tang
In order to realize the comprehensive utilization of construction waste resources, in this research, firstly, the definition, classification, generation way, and harm to the environment of construction waste are analyzed, and the importance of scientific and effective recycle management of construction...
Proceedings Article

Innovative Perspective on IE Tools for Construction Project by Technique Development Improvement

Luoer Liao
This research is going to introduce a Reservoir Project named as Grass-Land protection which is situated in the lower reaches of Yangtze River, to the north of Channing Island with innovative techniques development which consists of 3 parts such as Engineering Design, site construction and pump station...
Proceedings Article

Financial Analysis of Enterprises under Harvard Framework: A Comparative Study of Three Real Estate Companies

Guantong Yin
As a new financial analysis method, Harvard Analysis Framework is quite different from the traditional financial analysis method. It mainly investigates enterprises from four aspects: strategic analysis, financial analysis, accounting analysis and Prospect analysis. Traditional financial analysis mostly...
Proceedings Article

An Empirical Analysis of the Factors Affecting the Yield of Blue Chips in the A-Share Market

Shuaipeng Li
With the continuous development and improvement of the domestic stock market, the stock market has emerged such as blue-chip stocks, red-chip stocks, and blue-chip stocks. This paper takes the blue-chip stocks in the A-share market as the research object, selects the blue-chip stocks in the 2015-2017...
Proceedings Article

Research on Hospital Cost Management based on Responsibility Cost Budget

Jing Cheng, Yang Liu
Because of the complexity of medical cost management itself, hospital cost management has the characteristics of short development time and weak foundation. Although budget and final accounts management play a role of planning adjustment and supervision and control of hospital expenditure to a certain...
Proceedings Article

Analysis on the Financing Structure of Chinese Transnational Enterprises——Under the Constraints of Policy System Environment

Yang Liu, Jing Cheng
The reform of economic system, especially the optimization of policy and institutional environment accompanied by the reform of state-owned enterprises, has promoted the development of state-owned multinational enterprises. The preliminary formation of diversified financing pattern in which multiple...
Proceedings Article

The Compactness of Benefit Coupling of Farmers’ Cooperatives: An Investigation based on the Embedding of Poverty Alleviation Funds

Xiyu Zhang, Xinhong Fu, Zhijing Du, Xue Chen
In poverty-stricken areas of China, the investment in poverty alleviation funds has a positive impact on the future development of farmers' cooperatives and promotes the transformation of rural poverty alleviation methods. From the perspective of the embedding of poverty alleviation funds, this paper...
Proceedings Article

Analyst Coverage, Unique Linkages with Firms, and Earnings Forecasting Accuracy

Jianlei Hou, Shangmei Zhao, Haijun Yang
We propose a characteristic-model to separate the linkages information between analysts and listed firms from analyst coverage and investigate the impact of analysts’ unique linkage with target firms on earnings forecasting accuracy. Regression results indicate that keeping intense interactions with...
Proceedings Article

Analysis on the Automation Management System of Provincial Level Public Library in China

Keao Wang
The construction of digital library informatization level is an important symbol of library modernization, library automation integrated system as the basis of the library to carry out the business work and reader service, to a considerable extent representatives and embodies the level of library automation,...
Proceedings Article

Research on Scientific and Technology Service Mode based on “Internet + Inspection”

Tongzhe Li
In order to improve the technical service capability of the inspection industry, the "Internet + inspection " technology service mode is proposed. Based on the analysis of the role of inspection industry in the development of national economy, studies the mechanism of inspection technology service mode...
Proceedings Article

Study on the Value of ‘Rural Household Registration’ in Modern Society

Xingyue Shen
On July 30, 2014, the highly concerned opinions on further promoting the reform of the household registration system issued by the State Council was officially released, and household registration reform once again became a hot topic for experts, scholars and ordinary people. The current household registration...
Proceedings Article

Innovative Application of Container Terminal Operation Improvement

Peishuang Zhang
The core business of container terminal operators is to complete the operation process of loading, unloading, collecting and carrying containers by optimizing the allocation and scheduling of resources such as berths, yards, quay bridges and yard bridges. These operations are not only the process of...
Proceedings Article

The Transformation and Development of Traditional Commercial Banks Helped by Financial Technology

Shenlei Li
With the rapid development of financial science and technology, the Internet financial industry has attracted a large number of financial customer groups with its advantages of convenience and high income, which has a huge impact on the business of traditional commercial banks in China. But at the same...
Proceedings Article

Customer Behavior Analysis in the Environment of "Internet+"

Litao Jiang, Hankun Ye
In the era of rapid development of Internet information technology, enterprises to achieve efficient management of customer behavior is the key to improving competitiveness. This paper innovatively combines customer behavior characteristics in the environment of "Internet+" and traditional customer behavior...
Proceedings Article

Analysis on Non-performing Loans of Chongqing Rural Commercial Bank

Zhenqian Zhang
By applying the financial data from 2014 to 2018, this paper found that the changing trend of the non-performing loan ratio of Chongqing rural commercial bank was basically the same as that of the average non-performing loan ratio of commercial banks in China, and the level was relatively low. There...
Proceedings Article

Opportunities and Challenges Facing the Third-party Payment under Strict Supervision

Hui Liu, Shaohe Zhang
This paper adopts a descriptive research method to describe the current situation and problems of third-party payment, and enumerates a series of strictly supervised supporting policies and measures issued by the regulatory authorities in order to guide the healthy and sustainable development of the...
Proceedings Article

4Ps Empirical Analysis on the Export of TRANSSION to Africa

Caifen Xiang
From the perspective of 4Ps, this paper analyzes the reasons for the success of the TRANSSION company's export to the African market. It uses the method of combining theory with practice to analyze the voice phone in detail from 4Ps, including product, price, channel and promotion. With good localization...
Proceedings Article

Analysis on the "Joint" Marketing Strategy of New Media

Yuqin Gong
This paper takes Tik Tok and various e-commerce enterprises' "joint" marketing as a case to state the strategies of e-commerce enterprises and mobile we-media apps to realize targeted marketing with big data functions. Based on the statistical analysis of big data, we could make four conclusions: the...
Proceedings Article

Ecosystem Service Evaluation Model based on Land Development and Utilization Project

Hanxue Jiang
With the rapid growth of population and dramatical development of economy, the problem of environmental degradation has gradually come into the field of human concern. In order to measure environmental costs more intuitively and accurately, and propose reasonable human intervention measures, we establish...
Proceedings Article

Exploring the Development Path of High-end Manufacturing Industry in Shanghai based on the Background of Sino-U.S. Trade War

Liqian Chen, Xiaoran Xiu, Sen Kong
On May 19, 2015, the State Council officially issued "made in China 2025", which takes building a manufacturing power as a strategic goal, and clearly states that "we should aim at the strategic priorities of the new generation of information technology, high-end equipment, new materials, biomedicine,...
Proceedings Article

An Empirical Analysis of Bellwether Stock in Chinese Stock Market

Shaohe Zhang, Hui Liu
This paper acquires following results through empirical analysis: The accumulative increase amount of the sample sector is 35%, the accumulative increase amount of respective Bellwether Stock is 323% and the accumulative increase amount of Shanghai securities composite index in the same period is 5%....
Proceedings Article

Analysis on Hydropower Cost Management in Colleges and Universities based on Internal Control Perspective

Tianzhen Li, Huanxia Qian, Liqian Chen, Qiqi Luo
Hydropower cost management is an extremely important link in the logistics management of colleges and universities. Improving the efficiency of hydropower management is the key point to optimize the logistics management of colleges and universities. Based on the current problems of hydropower management...
Proceedings Article

Analysis of Ecotourism Competitiveness in Mountainous Areas - A Case Study of Xichang in China

Kejun Wu, Wujia Abei, Jinlong Chen
Eco-tourism competitiveness of southwestern mountainous area is the key point of the construction of mountain ecological culture. Taking Xichang city as the research area, the statistical data from 2008 to 2017 were selected, and 12 indicators were selected from four aspects of tourism resource competitiveness...
Proceedings Article

Comparison of Traditional Payment and Blockchain Payment Methods in the Same Payment Point

Yue Tan, Ming Fang
In recent years, with the acceleration of economic globalization, the development of blockchain economy is more and more rapid, which plays a huge role in the fields of supply chain finance, cross-border payment, insurance claims and so on. Digital currency, as the only mature application scenario of...
Proceedings Article

Airport Taxi Decision and Management Model based on Maximum Benefits

Zichao Wang
Airport taxis are an important means of transportation for airport passengers. In order to avoid the waste of airport taxi capacity, we will establish a judgment formula based on the comprehensive supply and demand relationship and profit relationship. And we will select other important factors by cluster...
Proceedings Article

Efficiency Evaluation of Financial Education Expenditure in the Middle Reaches of the Yangtze River

Kai Wang
This paper uses the data of financial education expenditures of 28 cities in the middle reaches of the Yangtze River in 2011-2017, and uses data envelopment analysis to study the efficiency of financial education expenditure in the middle reaches of the Yangtze River. The basic conclusions are: the overall...