Research on Decision-making of Closed-loop Supply Chain Considering Consumption Preference under Different Power Structures

DOI

10.2991/ssmi-19.2019.81How to use a DOI?

Keywords

consumer preference; closed-loop supply chain; different power structure; decision-making.

Abstract

In a dual-channel closed-loop supply chain, consumers have different preferences for purchasing from manufacturers' direct channels and traditional retailers’ channels. The dual-channel closed-loop supply chain structure is constituted with single manufacturer and single retailer. Considering Stackelberg game, a centralized decision-making game model is established, and a decentralized decision-making game model dominated by manufacturers and retailers respectively. According to the inverse solution method, the equilibrium solutions of the decision-making model under three different power structures is obtained. According to the difference of consumer preferences for different channels, this paper analyzes the pricing decisions and the impact of profit distribution on closed loop supply chain under different power structure. It is found, the optimal prices, market demand, and profits of manufacturer and retailer in a closed-loop supply chain under centralized and decentralized decision-making are affected by consumer preference.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Limei Yao
PY  - 2019/12
DA  - 2019/12
TI  - Research on Decision-making of Closed-loop Supply Chain Considering Consumption Preference under Different Power Structures
BT  - Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)
PB  - Atlantis Press
SP  - 326
EP  - 334
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssmi-19.2019.81
DO  - 10.2991/ssmi-19.2019.81
ID  - Yao2019/12
ER  -