Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)

4Ps Empirical Analysis on the Export of TRANSSION to Africa

Authors
Caifen Xiang
Corresponding Author
Caifen Xiang
Available Online December 2019.
DOI
https://doi.org/10.2991/ssmi-19.2019.62How to use a DOI?
Keywords
4Ps analysis; TRANSSION; African market.
Abstract
From the perspective of 4Ps, this paper analyzes the reasons for the success of the TRANSSION company's export to the African market. It uses the method of combining theory with practice to analyze the voice phone in detail from 4Ps, including product, price, channel and promotion. With good localization strategy, targeted and differentiated marketing strategy for African market, the success of the company is possible. In a word, the characteristics of 4Ps marketing strategy of the company are: to use targeted products in line with the low price of the market, to use multiple channel strategies together, and to enrich effective promotion strategies.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2019
ISBN
978-94-6252-855-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/ssmi-19.2019.62How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Caifen Xiang
PY  - 2019/12
DA  - 2019/12
TI  - 4Ps Empirical Analysis on the Export of TRANSSION to Africa
PB  - Atlantis Press
SP  - 230
EP  - 234
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssmi-19.2019.62
DO  - https://doi.org/10.2991/ssmi-19.2019.62
ID  - Xiang2019/12
ER  -