Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)

Analysis on the "Joint" Marketing Strategy of New Media

Authors
Yuqin Gong
Corresponding Author
Yuqin Gong
Available Online December 2019.
DOI
10.2991/ssmi-19.2019.63How to use a DOI?
Keywords
Tik Tok; "joint" Marketing; E-commerce Enterprises.
Abstract

This paper takes Tik Tok and various e-commerce enterprises' "joint" marketing as a case to state the strategies of e-commerce enterprises and mobile we-media apps to realize targeted marketing with big data functions. Based on the statistical analysis of big data, we could make four conclusions: the short video within one minute is the best advertisement for product ; in the "shopping holiday", the trading volume of clothing and daily supplies increase exponentially; The net adviser on the short video APP platform is the best guider of consumer buying behavior; User orientation analysis is the guide of adjustment strategy of e-commerce and we media.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2019
ISBN
10.2991/ssmi-19.2019.63
ISSN
2352-5398
DOI
10.2991/ssmi-19.2019.63How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yuqin Gong
PY  - 2019/12
DA  - 2019/12
TI  - Analysis on the "Joint" Marketing Strategy of New Media
BT  - Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)
PB  - Atlantis Press
SP  - 235
EP  - 239
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssmi-19.2019.63
DO  - 10.2991/ssmi-19.2019.63
ID  - Gong2019/12
ER  -