Research on Chinese College Students’ Using Behavior towards E-learning Services Based on Improved TAM Model

DOI

10.2991/ssphe-18.2019.18How to use a DOI?

Keywords

E-learning services; Technology Acceptance Model (TAM); Chinese college students; using behavior

Abstract

E-learning is becoming more and more popular in many developed and developing countries. The number of E-learning users grows fast, especially in the community of college students. Taking China as an example, this paper investigates factors that influencing the college students’ using behavior towards E-learning services by applying an improved TAM (Technology Acceptance Model). The results show that “Perceived Ease of Use” is the variable which has the highest total effect on the users’ “Behavioral Intention” in E-learning application, followed by “Perceived Usefulness”. Besides, “Social Influence” and “Cost Tolerance” also have significant indirect effects on users’ “Behavioral Intention”. Based on this, we propose some suggestions for the E-learning platforms/companies to raise the use of the college students towards their services.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ze Liu
AU  - Zhenhua Wei
PY  - 2019/01
DA  - 2019/01
TI  - Research on Chinese College Students’ Using Behavior towards E-learning Services Based on Improved TAM Model
BT  - Proceedings of the 2nd International Conference on Social Science, Public Health and Education (SSPHE 2018)
PB  - Atlantis Press
SP  - 68
EP  - 71
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssphe-18.2019.18
DO  - 10.2991/ssphe-18.2019.18
ID  - Liu2019/01
ER  -