Proceedings of the 2nd International Conference on Social Science, Public Health and Education (SSPHE 2018)

Research on Brand Construction of Characteristic Agricultural Products in Wuhan City, Hubei Province under the Background of "Internet Plus"

Authors
Bing Xu, Sheng Cao, Shiying Ye
Corresponding Author
Sheng Cao
Available Online January 2019.
DOI
https://doi.org/10.2991/ssphe-18.2019.73How to use a DOI?
Keywords
Internet plus, agricultural products, brand building, Hubei Province
Abstract
This paper focuses on the theme of “The Research on Brand Construction of Characteristic Agricultural Products in Wuhan, Hubei Province under the Background of ‘Internet plus’”, and studies the brand construction of featured agricultural products in Wuhan. Taking BESTORE in Wuhan, Hubei Province as an example, the paper analyzes the way to achieve success under “Internet plus”, in order to provide reference for the construction of featured agricultural products brand, and hopes that in the new model of “Internet + Agriculture”, it can make breakthrough in the issue of agricultural product brand building.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2nd International Conference on Social Science, Public Health and Education (SSPHE 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2019
ISBN
978-94-6252-653-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/ssphe-18.2019.73How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Bing Xu
AU  - Sheng Cao
AU  - Shiying Ye
PY  - 2019/01
DA  - 2019/01
TI  - Research on Brand Construction of Characteristic Agricultural Products in Wuhan City, Hubei Province under the Background of "Internet Plus"
BT  - 2nd International Conference on Social Science, Public Health and Education (SSPHE 2018)
PB  - Atlantis Press
SP  - 304
EP  - 308
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssphe-18.2019.73
DO  - https://doi.org/10.2991/ssphe-18.2019.73
ID  - Xu2019/01
ER  -