Proceedings of the 2021 International conference on Smart Technologies and Systems for Internet of Things (STS-IOT 2021)

Analysis of the Degree of Influence between Network Public Opinion and Its Response to Corporate Sales and Stock Prices: Taking the Xinjiang Cotton Incident as an Example

Authors
Ming Zhao, Yiwen Li, Shoujin Wang*, Yingxu Tai
School of Computer Science and Engineering, Shenyang Jianzhu University, Shenyang, Liaoning, 110168, China
*Corresponding author. Email: wangshoujin@sjzu.edu.cn
Corresponding Author
Shoujin Wang
Available Online 2 June 2022.
DOI
https://doi.org/10.2991/ahis.k.220601.035How to use a DOI?
Keywords
Online Public Opinion; Online Communication Index; Live Sales; Changes in Stock Prices; Regression Analysis
Abstract

Online public opinion events will have an impact on the company’s sales and the stock price of listed companies, and the analysis of the impact can provide decision-making reference for enterprises to deal with public opinion. Taking “Xinjiang cotton” event which got higher attention from netizens as an example, the ADF stability test is conducted on the online communication index of public opinion, the live broadcast sales data and the daily closing stock price data of related brands. Then the unitary linear regression method is used to carry out the correlation test, so as to obtain the impact of online public opinion and its impact degree on the sales and stock price of related enterprises. The R-squared mean value of the regression analysis of online public opinion and the sales of related domestic brands which responded positively exceeds 0.8, showing a strong positive impact. The regression analysis results of online public opinion and related listed companies’ stock prices show that stock price fluctuations are related to the online communication index, but because there are many influence factors of stock price, different companies show different degrees of impact.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2021 International conference on Smart Technologies and Systems for Internet of Things (STS-IOT 2021)
Series
Atlantis Highlights in Intelligent Systems
Publication Date
2 June 2022
ISBN
978-94-6239-581-7
ISSN
2589-4919
DOI
https://doi.org/10.2991/ahis.k.220601.035How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Ming Zhao
AU  - Yiwen Li
AU  - Shoujin Wang
AU  - Yingxu Tai
PY  - 2022
DA  - 2022/06/02
TI  - Analysis of the Degree of Influence between Network Public Opinion and Its Response to Corporate Sales and Stock Prices: Taking the Xinjiang Cotton Incident as an Example
BT  - Proceedings of the 2021 International conference on Smart Technologies and Systems for Internet of Things (STS-IOT 2021)
PB  - Atlantis Press
SP  - 182
EP  - 185
SN  - 2589-4919
UR  - https://doi.org/10.2991/ahis.k.220601.035
DO  - https://doi.org/10.2991/ahis.k.220601.035
ID  - Zhao2022
ER  -