Proceedings of the Conference Towards ASEAN Chairmanship 2023 (T-A-C 23 2021)

Business Innovation: Magicbox for Fast Train in Southeast Asia

Authors
Abdurrahman Fathurrazzaq H1, Sri Utami Widyawati2, Mslly Mia KP2, Liezel G. Cabanatan3, Lau Chun Jiang4, Raden Isma Anggraini2, *
1School of Business and Economics, University of North Sumatera, Indonesia
2School of Business, IPB University
3College of Business, Economics and Accountancy- Mariano Marcos State University, Philippines
4School of Technology and Logistics Management, Universiti Utara Malaysia
*Corresponding author. Email: isma.anggraini@apps.ipb.ac.id
Corresponding Author
Raden Isma Anggraini
Available Online 7 December 2021.
DOI
https://doi.org/10.2991/aebmr.k.211207.020How to use a DOI?
Keywords
Business Model Canvas; Customers Delivery; Customer Development; Demands; Mobility Comfort
Abstract

With the increasing demands for mobility comfort, Magicbox offers the guaranteed safety and high quality of goods for storage and delivery. Guided by its 5-side value: Logistics, Advertisement, Easy Mobilization, New Experience, and Affordable Price, it is set to create a new platform for technologically-inclined safekeeping of goods. This research was conducted with Business Model Canvas (BMC) and a customer development approach. This research method used the customer delivery method.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the Conference Towards ASEAN Chairmanship 2023 (T-A-C 23 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
7 December 2021
ISBN
978-94-6239-478-0
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.211207.020How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Abdurrahman Fathurrazzaq H
AU  - Sri Utami Widyawati
AU  - Mslly Mia KP
AU  - Liezel G. Cabanatan
AU  - Lau Chun Jiang
AU  - Raden Isma Anggraini
PY  - 2021
DA  - 2021/12/07
TI  - Business Innovation: Magicbox for Fast Train in Southeast Asia
BT  - Proceedings of the Conference Towards ASEAN Chairmanship 2023 (T-A-C 23 2021)
PB  - Atlantis Press
SP  - 131
EP  - 136
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211207.020
DO  - https://doi.org/10.2991/aebmr.k.211207.020
ID  - H2021
ER  -