Business Innovation: Magicbox for Fast Train in Southeast Asia
Authors
Abdurrahman Fathurrazzaq H1, Sri Utami Widyawati2, Mslly Mia KP2, Liezel G. Cabanatan3, Lau Chun Jiang4, Raden Isma Anggraini2, *
1School of Business and Economics, University of North Sumatera, Indonesia
2School of Business, IPB University
3College of Business, Economics and Accountancy- Mariano Marcos State University, Philippines
4School of Technology and Logistics Management, Universiti Utara Malaysia
*Corresponding author. Email: isma.anggraini@apps.ipb.ac.id
Corresponding Author
Raden Isma Anggraini
Available Online 7 December 2021.
- DOI
- 10.2991/aebmr.k.211207.020How to use a DOI?
- Keywords
- Business Model Canvas; Customers Delivery; Customer Development; Demands; Mobility Comfort
- Abstract
With the increasing demands for mobility comfort, Magicbox offers the guaranteed safety and high quality of goods for storage and delivery. Guided by its 5-side value: Logistics, Advertisement, Easy Mobilization, New Experience, and Affordable Price, it is set to create a new platform for technologically-inclined safekeeping of goods. This research was conducted with Business Model Canvas (BMC) and a customer development approach. This research method used the customer delivery method.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Abdurrahman Fathurrazzaq H AU - Sri Utami Widyawati AU - Mslly Mia KP AU - Liezel G. Cabanatan AU - Lau Chun Jiang AU - Raden Isma Anggraini PY - 2021 DA - 2021/12/07 TI - Business Innovation: Magicbox for Fast Train in Southeast Asia BT - Proceedings of the Conference Towards ASEAN Chairmanship 2023 (T-A-C 23 2021) PB - Atlantis Press SP - 131 EP - 136 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.211207.020 DO - 10.2991/aebmr.k.211207.020 ID - H2021 ER -