Proceedings of the International Scientific Conference The Fifth Technological Order: Prospects for the Development and Modernization of the Russian Agro-Industrial Sector (TFTS 2019)

Motivation as a Factor in the Formation of Human Capital in Rural Entrepreneurship

Authors
Elena Avlasovich, Olga Gefner, Marina Vasyukova, Olga Kuznetsova
Corresponding Author
Elena Avlasovich
Available Online 29 January 2020.
DOI
https://doi.org/10.2991/assehr.k.200113.144How to use a DOI?
Keywords
human capital, motivation, rural entrepreneurship, economic culture, technological structure, stereotypes of entrepreneurial behavior
Abstract
This article analyzes motivation as one of the components of the formation of human capital. In this work we analyze the cultural and historical, psychological, economic foundations, factors of the formation of motivation for rural (including Siberian) entrepreneurship, on the basis of an interdisciplinary approach. The authors proceed from the assumption that farming, as an entrepreneurial activity, is a way of agricultural life and thought. The farm lifestyle, due to the historical traditions of agriculture and the people mentality, largely determines the stereotypes of economic behavior in the modern period of time. The study examined the mentality of the Russian people, affecting their labor motivation and entrepreneurial activity. The historical material demonstrates the prevailing motives of rural entrepreneurship in Siberia. A comparative description of the role and motives of rural entrepreneurs at the turn of the 20th-21st centuries is given. Some psychological components of the structure of motivation and their impact on entrepreneurial activity are identified. Conclusions obtained by the authors of the study can be useful in making managerial decisions related to the formation and development of human capital in rural areas, stimulating agricultural entrepreneurship.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Elena Avlasovich
AU  - Olga Gefner
AU  - Marina Vasyukova
AU  - Olga Kuznetsova
PY  - 2020
DA  - 2020/01/29
TI  - Motivation as a Factor in the Formation of Human Capital in Rural Entrepreneurship
BT  - Proceedings of the International Scientific Conference The Fifth Technological Order: Prospects for the Development and Modernization of the Russian Agro-Industrial Sector (TFTS 2019)
PB  - Atlantis Press
SP  - 81
EP  - 85
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200113.144
DO  - https://doi.org/10.2991/assehr.k.200113.144
ID  - Avlasovich2020
ER  -