The Impact of Service Quality and Corporate Reputation Toward Tourist Loyalty: A Study of the Indonesian Hotel Industry
- 10.2991/assehr.k.200515.064How to use a DOI?
- service quality, corporate reputation, tourists loyalty, Indonesian hotel industry
The rapid development of the Indonesian tourism industry had brought positive implications to the development of the other industries related to tourism as well, such as the airlines and hotel industry. The quick growth and development of the hotel industry in Indonesia could not only be assessed from the growing numbers of hotels established within the Indonesian territory, but also from the increasing number of tourists (both domestic and international) staying at those hotels in Indonesia. In terms of the hotel industry, two main factors determine the success and failure of a company within the industry, which are service quality and corporae reputation. Therefore, this study was conducted in order to determine the impact of service quality and corporate reputation on tourists loyalty in the Indonesian hotel industry. A total of 200 respondents participated in this study, in which, questionnaires were used to collect the data needed from the respondents. Once fully collected, the data were then analyzed using partial least squares- structural equation modeling (PLS-SEM) method. Based on the results of the data analysis, authors concluded that both service quality and corporate reputation had a positive impact on tourist loyalty in the Indonesian hotel industry.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Keni Keni AU - Ai Ping Teoh AU - Rajendran Muthuveloo PY - 2020 DA - 2020/05/20 TI - The Impact of Service Quality and Corporate Reputation Toward Tourist Loyalty: A Study of the Indonesian Hotel Industry BT - Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019) PB - Atlantis Press SP - 363 EP - 369 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200515.064 DO - 10.2991/assehr.k.200515.064 ID - Keni2020 ER -