Communication Technology as Support for Online Transportation (Case Study of GO-JEK in Indonesia)
- 10.2991/assehr.k.200515.025How to use a DOI?
- communication technology, interactive communication, online transportation, GO-JEK, online business
Flexibility of utilizing communication technology stimulates the establishment of a business that can give fast services and it has to meet customers’ need. GO- JEK is an information communication technology company with the core business of online transportation focusing on speed, innovation and positive social impact. With communication technology support, interaction between customers and the provider runs in interactive way and it directs to one integrated poin, i.e. agreement. The research problem is how communication technology supports interactive communication pattern between the provider and the GO- JEK service users. The research objective will describe the GO-JEK services to customers and the existence communication technology when it creates the agreement. This research uses qualitative methods by using the case study approach to the online transportation phenomenon. The data analysis used in this research applies three paths of activities, i.e. data reduction, data presentation and conclusion withdrawing. The research findings show that GO-JEK is more preeminent if compared to conventional transportation, and the GOJEK Communication Technology build common shared meaning and then it stimulates the agreement making.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Eko Harry Susanto AU - Sisca Aulia PY - 2020 DA - 2020/05/20 TI - Communication Technology as Support for Online Transportation (Case Study of GO-JEK in Indonesia) BT - Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019) PB - Atlantis Press SP - 148 EP - 151 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200515.025 DO - 10.2991/assehr.k.200515.025 ID - Susanto2020 ER -