Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019)

Public Relations Build Brand Through Social Media (Study at Universitas Tarumanagara as an Entrepreneurship College)

Authors
Yugih Setyanto, Paula T. Anggarina
Corresponding Author
Yugih Setyanto
Available Online 20 May 2020.
DOI
https://doi.org/10.2991/assehr.k.200515.033How to use a DOI?
Keywords
public relations, brands, social media
Abstract
Every college that supports freedom of identity and excellence is a distinguishing value from other universities. The way is by communicating with shareholders through various media both conventional and non- conventional, namely social media. Universitas Tarumanagara (Untar) as one of the private universities in Jakarta also proves its identity and excellence as a college that has integrity, professionalism, and entrepreneurship. This superiority and identity must be communicated to so that the public knows that Untar is an entrepreneur and is identical with entrepreneurship. The task and function of communicating are in the public relations work unit. The role of public relations in brand formation is to make product identity communicated to the public. Untar Public Relations uses social media by prioritizing various activities related to entrepreneurship and one of the strategies to make a brand. The management of sustainable and sustainable social media accounts is a strategy to build the Untar brand as an entrepreneurial campus. Consistency in prioritizing messages related to entrepreneurship becomes a brand building strategy. While the ongoing message delivered also supports and strongly supports the Untar brand.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Yugih Setyanto
AU  - Paula T. Anggarina
PY  - 2020
DA  - 2020/05/20
TI  - Public Relations Build Brand Through Social Media (Study at Universitas Tarumanagara as an Entrepreneurship College)
BT  - Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019)
PB  - Atlantis Press
SP  - 196
EP  - 201
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200515.033
DO  - https://doi.org/10.2991/assehr.k.200515.033
ID  - Setyanto2020
ER  -