Expanding Marketing Place and Branding Promotion Strategy of Singfujia Real Estate
Lin-Chin Lin, Meng Han Wang, Kosasih Ng Benson
Available Online 20 May 2020.
- 10.2991/assehr.k.200515.083How to use a DOI?
- branding promotion, marketing place, brand management, integrated marketing, brand sales
This case study explores the relationships between the marketing place and branding promotion strategy of Singfujia Real Estate. Building strong brands is one of the most important goals of product and brand management (Esch, Langner, Schmitt, & Geus, 2006). The research conducted in qualitative study applying in interview with the manager and the employees of the Singfujia Real Estate. The result shows that the company can create advantage by adopting strategies marketing, customer satisfaction also can be capture by using 7Ps model, company can optimize the brand through promotion and place marketing.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lin-Chin Lin AU - Meng Han Wang AU - Kosasih Ng Benson PY - 2020 DA - 2020/05/20 TI - Expanding Marketing Place and Branding Promotion Strategy of Singfujia Real Estate BT - Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019) PB - Atlantis Press SP - 486 EP - 491 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200515.083 DO - 10.2991/assehr.k.200515.083 ID - Lin2020 ER -