Expanding Marketing Place and Branding Promotion Strategy of Singfujia Real Estate

DOI

10.2991/assehr.k.200515.083How to use a DOI?

Keywords

branding promotion, marketing place, brand management, integrated marketing, brand sales

Abstract

This case study explores the relationships between the marketing place and branding promotion strategy of Singfujia Real Estate. Building strong brands is one of the most important goals of product and brand management (Esch, Langner, Schmitt, & Geus, 2006). The research conducted in qualitative study applying in interview with the manager and the employees of the Singfujia Real Estate. The result shows that the company can create advantage by adopting strategies marketing, customer satisfaction also can be capture by using 7Ps model, company can optimize the brand through promotion and place marketing.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lin-Chin Lin
AU  - Meng Han Wang
AU  - Kosasih Ng Benson
PY  - 2020
DA  - 2020/05/20
TI  - Expanding Marketing Place and Branding Promotion Strategy of Singfujia Real Estate
BT  - Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019)
PB  - Atlantis Press
SP  - 486
EP  - 491
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200515.083
DO  - 10.2991/assehr.k.200515.083
ID  - Lin2020
ER  -