Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)

<Previous Article In Volume
Next Article In Volume>

Alternative Media as Counter-Hegemony: A Case study of Konde.co and Magdalene.co

Authors
Moehammad Gafar Yoedtadi, Muhammad Adi Pribadi
Corresponding Author
Moehammad Gafar Yoedtadi
Available Online 12 December 2020.
DOI
10.2991/assehr.k.201209.013How to use a DOI?
Keywords
Alternative media, mainstream media, hegemony, counter-hegemony
Abstract

Alternative media have long been placed as media that provide space for marginalized groups from the mainstream media. When the mainstream media is controlled by an authoritarian political system, alternative media becomes an instrument of communication for opposition groups. Likewise, when the democratic political system which causes the mainstream media to be controlled by media conglomerates, alternative media remains a medium that is free from hegemonic capital power. Alternative media perform counter-hegemony against the mainstream media. Provides a different perspective from information dominance.This article aims to determine the form of counter-hegemony conducted by alternative media. The sample in this study is Konde.co and Magdelene.co. This research uses a qualitative approach with a case study method. Data collection is done by in-depth interviews, observation and literature study. The results showed that Konde.co and Magdalene.co played a role as a counter hegemony against the mainstream media. Both of them criticized how the mainstream media portrayed women from patriarchal ideology. Konde.co and Magdalene.co narratives favor women, always from the point of view of women and always defending women’s interests. Unfortunately alternative media often have difficulty in operational funds. It needs to be adjusted in applying anti-business and non-commercial principles so that alternative media can live.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 December 2020
ISBN
10.2991/assehr.k.201209.013
ISSN
2352-5398
DOI
10.2991/assehr.k.201209.013How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Moehammad Gafar Yoedtadi
AU  - Muhammad Adi Pribadi
PY  - 2020
DA  - 2020/12/12
TI  - Alternative Media as Counter-Hegemony: A Case study of Konde.co and Magdalene.co
BT  - Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)
PB  - Atlantis Press
SP  - 99
EP  - 107
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201209.013
DO  - 10.2991/assehr.k.201209.013
ID  - Yoedtadi2020
ER  -