Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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The Effects of Moral Awareness and Ethical Behavior on Product Innovation with Creativity as Mediating Variable

Authors
Donny Wibowo1, Hetty Karunia Tunjungsari1, 2, *
1Management Department, Faculty of Economics & Business, Universitas Tarumanagara, Jakarta 11470, Indonesia
2Master of Management Program, Universitas Tarumanagara, Jakarta 11440, Indonesia
*Corresponding author. Email: hetty@fe.untar.ac.id
Corresponding Author
Hetty Karunia Tunjungsari
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.293How to use a DOI?
Keywords
Moral awareness; ethical behaviour; creativity; product innovation; SME
Abstract

The purpose of this study was to test the mediating effect of creativity in the influence of moral awareness and ethical behavior on product innovation among SMEs. We collected data using online google form and 100 SME’s owners in Greater Jakarta were participated in this survey. Data analysis in this study was using SEM PLS software. From the hypotheses testing, we concluded that creativity has mediating effect in the influence of moral awareness on product innovation, as well as in the influence of ethical behavior on product innovation in SMEs. Theoretically, this study corroborates previous studies in the literature of SME’s studies. Practical implications of this study can become considerations for SMEs to enhance creativity in the process of creating product innovation.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.293
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.293How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Donny Wibowo
AU  - Hetty Karunia Tunjungsari
PY  - 2022
DA  - 2022/04/21
TI  - The Effects of Moral Awareness and Ethical Behavior on Product Innovation with Creativity as Mediating Variable
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1802
EP  - 1809
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.293
DO  - 10.2991/assehr.k.220404.293
ID  - Wibowo2022
ER  -