Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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Implementation of Big Data in E-Commerce to Improve User Experience

Authors
Muhammad Farras1, *, Friscily Friscily2, Gabriela Gabriela2, Sera Sera3, Sherinne Sherinne4, Bagus Mulyawan1
1Faculty of Information Technology, Universitas Tarumanagara, Jakarta, Indonesia
2Faculty of Art and Design, Universitas Tarumanagara, Jakarta, Indonesia
3Faculty of Engineering, Universitas Tarumanagara, Jakarta, Indonesia
4Law Department, Faculty of Law, Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding author. Email: farrasmuh07@gmail.com
Corresponding Author
Muhammad Farras
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.326How to use a DOI?
Keywords
E-Commerce; User experience; Big data
Abstract

Technological developments have grown rapidly and very affect human life. In this fast-paced era, more and more data is circulating, one of which is about E-Commerce. Different personalizations for each person and certain habits help generate the use of big data technology in improving the user experience. The purpose of writing this scientific paper is to explain the application of big data in E-commerce which will have an impact on increasing user experience in the E-commerce environment. The application of big data in E-commerce will result in efficient services based on the wishes from the user. This paper was written using a descriptive method, with various analyzes of the data collected from references on the internet. The expected result of writing this scientific paper is to create an E-commerce environment that can provide effective services that are oriented to all users in the E-commerce.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.326
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.326How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Muhammad Farras
AU  - Friscily Friscily
AU  - Gabriela Gabriela
AU  - Sera Sera
AU  - Sherinne Sherinne
AU  - Bagus Mulyawan
PY  - 2022
DA  - 2022/04/21
TI  - Implementation of Big Data in E-Commerce to Improve User Experience
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1987
EP  - 1991
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.326
DO  - 10.2991/assehr.k.220404.326
ID  - Farras2022
ER  -