Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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Panic Buying Behavior during Pandemic: Protection Motivation Theory Paradigm

Authors
Verrell Sutanto1, *, Felicia Margaret1, Nicholas Octavianus Naftali2, Gusnawati Gusnawati3, Pratama Ramadhan Davia Putra4, Fransisca Iriani Roesmala Dewi2
1International Business Management, School of Business and Management, Universitas Ciputra
2Faculty of Psychology, Universitas Tarumanagara
3Faculty of Economics & Business, Universitas Katolik Musi Charitas
4Faculty of Law, Universitas Lampung
*Corresponding author. Email: vsutanto@student.ciputra.ac.id
Corresponding Author
Verrell Sutanto
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.325How to use a DOI?
Keywords
protection motivation theory; panic buying behavior; perceived scarcity; outcome expectation
Abstract

The COVID-19 pandemic has currently taken over the public’s attention. Due to the pandemic, the situation had become uncontrollable which caused people to react with an act of self-protection. This resulted in the escalating level of panic buying by many people from around the globe. Drawing on the Protection Motivation Theory, this research developed an analytical model to analyze the key points behind the phenomenon of panic buying. Afterwards, the data was collected from 126 respondents who live in Indonesia through a survey questionnaire via Google Form. Through independent sample t-test and linear regression, the collected data was then being analyzed to verify the proposed model. The result reveals that the Protection Motivation Theory was a significant framework that influences this phenomenon. Threats of “perceived scarcity” during the pandemic were coped using the “outcome expectation” which led to the intention of “panic buying behavior”. Results and discussion from this paper are given to give new insights to assemble potential solutions and measures which can be applicable to control panic buying in the following health crisis.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.325
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.325How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Verrell Sutanto
AU  - Felicia Margaret
AU  - Nicholas Octavianus Naftali
AU  - Gusnawati Gusnawati
AU  - Pratama Ramadhan Davia Putra
AU  - Fransisca Iriani Roesmala Dewi
PY  - 2022
DA  - 2022/04/21
TI  - Panic Buying Behavior during Pandemic: Protection Motivation Theory Paradigm
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1980
EP  - 1986
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.325
DO  - 10.2991/assehr.k.220404.325
ID  - Sutanto2022
ER  -