Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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Content Design Model in Developing Creative Economy Digital Society

Authors
Sinta Paramita1, *, Roswita Oktavianti1, Gregorius Genep Sukendro1
1Faculty of Communication Science Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding author. Email: sintap@fikom.untar.ac.id
Corresponding Author
Sinta Paramita
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.215How to use a DOI?
Keywords
content; creative economy; digital communication
Abstract

This article will review content design in developing the creative economy of digital society for small entrepreneurs in Indonesia. The Covid-19 pandemic that was experienced globally impacted the economic decline, especially in Indonesia. Many large, medium, and small companies experienced problems, and some were even declared bankrupt. To survive this problem, many business actors have changed their business processes from offline to online. These changes are certainly not done quickly; many obstacles are experienced, such as the tools used, internet access, and content presented. Therefore, the model obtained from the results of this research is expected to help business actors to increase their income through content. The result is that content design is the primary key in the world of online business. Good content can attract the attention of online consumers to learn more about the product.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.215
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.215How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Sinta Paramita
AU  - Roswita Oktavianti
AU  - Gregorius Genep Sukendro
PY  - 2022
DA  - 2022/04/21
TI  - Content Design Model in Developing Creative Economy Digital Society
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1344
EP  - 1348
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.215
DO  - 10.2991/assehr.k.220404.215
ID  - Paramita2022
ER  -