Self-Protection Motivation Reviewed from Conveying Covid-19 Prevention Messages: Experimental Study of Threatening Messages Vs Persuasive Messages
- DOI
- 10.2991/assehr.k.220404.242How to use a DOI?
- Keywords
- covid-19; motivation protection; threatening message; persuasion message
- Abstract
Covid-19 is a disease outbreak that can be transmitted from human to human through direct contact or indirect contact. To prevent its spread, education is needed by the public to motivate self-protection action (Self-Protection Motivation). One of the ways the government has taken to increase motivation for self-protection is by disseminating preventive measures through messages. To find out the types of messages and the effectiveness of the messages conveyed, the researchers conducted a quasi-experimental research using 3 types of messages, namely threat messages, persuasion messages and threat messages associated with persuasion messages. The results of the research conducted show that threat messages, persuasion messages, and threat messages associated with persuasion messages are effective in increasing self-protection motivation, but from the three experimental groups, the types of threat messages associated with persuasion messages are more effective at increasing self-protection motivation.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Ayunda Putri Milenia AU - Rostiana Rostiana AU - Bianca Marella PY - 2022 DA - 2022/04/21 TI - Self-Protection Motivation Reviewed from Conveying Covid-19 Prevention Messages: Experimental Study of Threatening Messages Vs Persuasive Messages BT - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021) PB - Atlantis Press SP - 1507 EP - 1511 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220404.242 DO - 10.2991/assehr.k.220404.242 ID - Milenia2022 ER -