Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)

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The Analysis of Marketing, Strategy Planning, Enterprise Orientation, Technology, and Capital on Indonesian MSMEs Performance

Authors
Ghea Dwi Rahmadiane1, *, Nurul Mahmudah1
1Department of Public Sector Accounting, Politeknik Harapan Bersama, Tegal, Indonesia
*Corresponding author. Email: ghea.dwi@poltektegal.ac.id
Corresponding Author
Ghea Dwi Rahmadiane
Available Online 11 November 2022.
DOI
10.2991/978-2-494069-09-1_3How to use a DOI?
Keywords
MSMEs; Marketing; Strategic planning; Entrepreneurial orientation; Technology; Capital
Abstract

The occurring phenomenon that MSMEs experience various weaknesses and problems, including difficulties in marketing caused by reduced customers because road users prefer to go through the toll road rather than the Pantura road, intensive business competition, low managerial skills, knowledge in management problems, mastery of technology, and especially in finance. This study aims to analyse marketing, strategic planning, entrepreneurial orientation, technology, and capital on Indonesia MSMEs performance. This research used a sample of 271 units throughout Indonesia. In this study using accidental sampling as a sampling technique with the calculation of the number of samples using the sample size calculator at www.raosoft.com with the consideration of the margin of error value of 5%, the level of confidence 90% and the expected response is 95%. This study used multiple regression analysis with questionnaire data collection techniques and observations. The results of this study are marketing, strategic planning, entrepreneurial orientation, technology, and capital have an effect on Indonesia MSMEs performance.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 November 2022
ISBN
10.2991/978-2-494069-09-1_3
ISSN
2352-5398
DOI
10.2991/978-2-494069-09-1_3How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ghea Dwi Rahmadiane
AU  - Nurul Mahmudah
PY  - 2022
DA  - 2022/11/11
TI  - The Analysis of Marketing, Strategy Planning, Enterprise Orientation, Technology, and Capital on Indonesian MSMEs Performance
BT  - Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)
PB  - Atlantis Press
SP  - 8
EP  - 17
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-09-1_3
DO  - 10.2991/978-2-494069-09-1_3
ID  - Rahmadiane2022
ER  -