Proceedings of the 2021 Tadulako’s International Conference on Social Sciences (TICoSS 2021)

The Roadmap Evaluation and Development Strategy of SME’s Thematic

Authors
Rosida P. Adam1, *, Husnah Husnah1, Yulianti Kalaba1
1Faculty of Economic and Business Tadulako University, Palu, Indonesia
Corresponding author. Email rosida_adam@yahoo.co.id
Corresponding Author
Rosida P. Adam
Available Online 18 July 2022.
DOI
10.2991/assehr.k.220707.005How to use a DOI?
Keywords
Evaluation; SME and Strategy
Abstract

The purpose of this research is to evaluate the Roadmap for the implementation of the Thematic SMI development program which has been ongoing from 2017 to 2021. From the results of this evaluation, a SWOT analysis was carried out to obtain a strategic model for the Thematic SMI development in the City of Central Sulawesi Province, Indonesia. This study obtained data through questionnaires, interviews, observations, literature studies and documentation. Data analysis using inferential statistics and SWOT analysis. Research respondents to owners or managers in 37 Thematic SMIs. The results showed that the evaluation of the IKM Roadmap in Palu City, namely strengthening human resources, strengthening IKM, developing IKM and massive production in the good category, while the stage of strengthening production in the category was quite good. The IKM Development Strategy in Palu City (Central Sulawesi) is the ST strategy (Diversification Strategy) and the SO strategy (Aggressive Strategy).

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2021 Tadulako’s International Conference on Social Sciences (TICoSS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 July 2022
ISBN
10.2991/assehr.k.220707.005
ISSN
2352-5398
DOI
10.2991/assehr.k.220707.005How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Rosida P. Adam
AU  - Husnah Husnah
AU  - Yulianti Kalaba
PY  - 2022
DA  - 2022/07/18
TI  - The Roadmap Evaluation and Development Strategy of SME’s Thematic
BT  - Proceedings of the 2021 Tadulako’s International Conference on Social Sciences (TICoSS 2021)
PB  - Atlantis Press
SP  - 17
EP  - 21
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220707.005
DO  - 10.2991/assehr.k.220707.005
ID  - Adam2022
ER  -