Experimental Research on Consumption Decision-making to Improve the Traceability of Supply Chain in Modern Agricultural Industry Chain
- https://doi.org/10.2991/aebmr.k.220502.092How to use a DOI?
- Agricultural products; traceability system; supply chain management; consumption value
Improving the traceability of agricultural industrial chain supply chain by establishing traceability system with technical means has many application scenarios and high application value in agricultural industrial chain supply chain management, which is of great significance to the development of agricultural modernization and the revitalization of rural industries. However, due to the incomplete realization of the consumption value of traceable agricultural products, it is difficult to construct and popularize the traceability system. Based on lemon market model, decision psychology theory and KANO model, this study designed and carried out a series of consumption decision experiments, explored the decision-making mechanism of traceable agricultural products consumption, accurately identified and evaluated the consumption value of traceable agricultural products, and put forward countermeasures and suggestions to optimize and improve the traceability system to promote its popularization and application, so as to enhance the traceability of China’s agricultural industrial chain supply chain.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Ziqing Ye AU - Shan Zhong AU - Chaoyang Wen AU - Junyu Zhang AU - Tianxin Fan PY - 2022 DA - 2022/05/16 TI - Experimental Research on Consumption Decision-making to Improve the Traceability of Supply Chain in Modern Agricultural Industry Chain BT - Proceedings of the 2022 International Conference on Urban Planning and Regional Economy（UPRE 2022） PB - Atlantis Press SP - 517 EP - 524 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220502.092 DO - https://doi.org/10.2991/aebmr.k.220502.092 ID - Ye2022 ER -