Experimental Research on Consumption Decision-making to Improve the Traceability of Supply Chain in Modern Agricultural Industry Chain

Ziqing Ye; Shan Zhong; Chaoyang Wen; Junyu Zhang; Tianxin Fan

doi:10.2991/aebmr.k.220502.092

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Experimental Research on Consumption Decision-making to Improve the Traceability of Supply Chain in Modern Agricultural Industry Chain

Authors

Ziqing Ye¹^{, a*}, Shan Zhong¹^{, b}, Chaoyang Wen¹^{, c}, Junyu Zhang¹^{, d}, Tianxin Fan¹^{, e}

¹Business and Tourism School, Sichuan Agricultural University, Chengdu, Sichuan, China

^a*

^b

^c

^d

^e

Corresponding Author

Ziqing Ye

Available Online 16 May 2022.

DOI: 10.2991/aebmr.k.220502.092 How to use a DOI?
Keywords: Agricultural products; traceability system; supply chain management; consumption value
Abstract: Improving the traceability of agricultural industrial chain supply chain by establishing traceability system with technical means has many application scenarios and high application value in agricultural industrial chain supply chain management, which is of great significance to the development of agricultural modernization and the revitalization of rural industries. However, due to the incomplete realization of the consumption value of traceable agricultural products, it is difficult to construct and popularize the traceability system. Based on lemon market model, decision psychology theory and KANO model, this study designed and carried out a series of consumption decision experiments, explored the decision-making mechanism of traceable agricultural products consumption, accurately identified and evaluated the consumption value of traceable agricultural products, and put forward countermeasures and suggestions to optimize and improve the traceability system to promote its popularization and application, so as to enhance the traceability of China’s agricultural industrial chain supply chain.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title: Proceedings of the 2022 International Conference on Urban Planning and Regional Economy（UPRE 2022）
Series: Advances in Economics, Business and Management Research
Publication Date: 16 May 2022
ISBN: 10.2991/aebmr.k.220502.092
ISSN: 2352-5428
DOI: 10.2991/aebmr.k.220502.092 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

ris enw bib

TY  - CONF
AU  - Ziqing Ye
AU  - Shan Zhong
AU  - Chaoyang Wen
AU  - Junyu Zhang
AU  - Tianxin Fan
PY  - 2022
DA  - 2022/05/16
TI  - Experimental Research on Consumption Decision-making to Improve the Traceability of Supply Chain in Modern Agricultural Industry Chain
BT  - Proceedings of the 2022 International Conference on Urban Planning and Regional Economy（UPRE 2022）
PB  - Atlantis Press
SP  - 517
EP  - 524
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220502.092
DO  - 10.2991/aebmr.k.220502.092
ID  - Ye2022
ER  -

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