Proceedings of the 4th Vocational Education International Conference (VEIC 2022)

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Student Preferences in Choosing Social Media as a Learning Medium in Work Degree Courses: A Conjoin Analysis

Authors
Wulansari Prasetyaningtyas1, *, Heri Retnawati2, Hasan Djidu3
1Universitas Negeri Semarang, Semarang, Indonesia
2Yogyakarta State University, Yogyakarta, Indonesia
3Kolaka University, Kendari, Indonesia
*Corresponding author. Email: wulan_sari@mail.unnes.ac.id
Corresponding Author
Wulansari Prasetyaningtyas
Available Online 16 December 2022.
DOI
10.2991/978-2-494069-47-3_35How to use a DOI?
Keywords
Conjoin Analysis; social media; Learning Media
Abstract

The work degree is a compulsory course that must be taken by students of the Fashion Education study program, Faculty of Engineering, Semarang State University. Students are required to make a fashion design which is then demonstrated by the female model at the performance activity, so students need learning media that can provide ideas in designing or making clothes. This study aims to analyze students’ preferences in choosing social media in choosing learning media in work degree courses. This research is a survey study. The population in this study was students of the Fashion Education study program Class of 2018 who took part in the Work Degree course as many as 56 students divided into 2 study groups (rombel). The sampling technique used total sampling, so that all members of the population were sampled in this study. Data analysis was performed using conjoin analysis. The results of this study, the majority of students liked youtube social media, video features, ease of access and the number of followers 501–750; the relative importance value that is most considered by students is the number of followers (37.938%), followed by the type of media (22.754%), features (19.978%), and finally convenience (19.331%); and the results of the sig using Pearson R and Kendall tau showed <0.05, so it can be said that the accuracy of the respondents’ predictions as a whole was significant.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Vocational Education International Conference (VEIC 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 December 2022
ISBN
10.2991/978-2-494069-47-3_35
ISSN
2352-5398
DOI
10.2991/978-2-494069-47-3_35How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wulansari Prasetyaningtyas
AU  - Heri Retnawati
AU  - Hasan Djidu
PY  - 2022
DA  - 2022/12/16
TI  - Student Preferences in Choosing Social Media as a Learning Medium in Work Degree Courses: A Conjoin Analysis
BT  - Proceedings of the 4th Vocational Education International Conference (VEIC 2022)
PB  - Atlantis Press
SP  - 289
EP  - 302
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-47-3_35
DO  - 10.2991/978-2-494069-47-3_35
ID  - Prasetyaningtyas2022
ER  -