Proceedings of the Sixth Symposium of Risk Analysis and Risk Management in Western China (WRARM 2019)

The Tourism Destination Image Perception of Guizhou Ethnic Village Based on Online Reviews

Authors
Jianchun Yang, Jialian Wang
Corresponding Author
Jianchun Yang
Available Online September 2019.
DOI
https://doi.org/10.2991/wrarm-19.2019.25How to use a DOI?
Keywords
ethnic villages, tourism destination image, image perception, online reviews
Abstract

Taking Guizhou ethnic villages as research subject, this paper uses 6416 online reviews of Ctrip tourists as data sources and explores tourists' perception on tourism destination image of Guizhou ethnic village through content analysis. The results indicate that the tourism destination image perception of Guizhou ethnic village is composed of tourism environment, tourism resources, tourism facilities and tourism services. The ethnic villages have the advantages of beautiful scenery, unique culture, simple folk customs and so on, but some villages also have problems such as inconvenient transportation, serious commercialization and poor sanitation. On this basis, relevant countermeasures and suggestions are put forward to promote the sustainable development of Guizhou ethnic village tourism.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Sixth Symposium of Risk Analysis and Risk Management in Western China (WRARM 2019)
Series
Advances in Intelligent Systems Research
Publication Date
September 2019
ISBN
978-94-6252-793-5
ISSN
1951-6851
DOI
https://doi.org/10.2991/wrarm-19.2019.25How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jianchun Yang
AU  - Jialian Wang
PY  - 2019/09
DA  - 2019/09
TI  - The Tourism Destination Image Perception of Guizhou Ethnic Village Based on Online Reviews
BT  - Proceedings of the Sixth Symposium of Risk Analysis and Risk Management in Western China (WRARM 2019)
PB  - Atlantis Press
SP  - 125
EP  - 128
SN  - 1951-6851
UR  - https://doi.org/10.2991/wrarm-19.2019.25
DO  - https://doi.org/10.2991/wrarm-19.2019.25
ID  - Yang2019/09
ER  -