The Tourism Destination Image Perception of Guizhou Ethnic Village Based on Online Reviews
- https://doi.org/10.2991/wrarm-19.2019.25How to use a DOI?
- ethnic villages, tourism destination image, image perception, online reviews
Taking Guizhou ethnic villages as research subject, this paper uses 6416 online reviews of Ctrip tourists as data sources and explores tourists' perception on tourism destination image of Guizhou ethnic village through content analysis. The results indicate that the tourism destination image perception of Guizhou ethnic village is composed of tourism environment, tourism resources, tourism facilities and tourism services. The ethnic villages have the advantages of beautiful scenery, unique culture, simple folk customs and so on, but some villages also have problems such as inconvenient transportation, serious commercialization and poor sanitation. On this basis, relevant countermeasures and suggestions are put forward to promote the sustainable development of Guizhou ethnic village tourism.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jianchun Yang AU - Jialian Wang PY - 2019/09 DA - 2019/09 TI - The Tourism Destination Image Perception of Guizhou Ethnic Village Based on Online Reviews BT - Proceedings of the Sixth Symposium of Risk Analysis and Risk Management in Western China (WRARM 2019) PB - Atlantis Press SP - 125 EP - 128 SN - 1951-6851 UR - https://doi.org/10.2991/wrarm-19.2019.25 DO - https://doi.org/10.2991/wrarm-19.2019.25 ID - Yang2019/09 ER -