Search all articles

The goal of this study is to investigate how brand storytelling and brand image factors relate to the marketing performance of one hundred micro, small, and medium-sized businesses (SMEs) in the food and beverage industry in Semarang through the use of electronic word-of-mouth (e-WOM) as an intervention...

This study aimed to analyze the effects of Entertainment, Interaction, Customization, Trendiness, and EWOM Against Brand Image in the Digital Business Study Program of Bali State Polytechnic. The type of this study used quantitative research. The sample for this study is 230 respondents of the students...

Drawing on an overarching framework of marketing on tourism management. This study develops and tests an integrated model of electronic word of mouth (e-WOM), destination Image, and satisfaction toward visit intention. The model is tested using data and survey of 215 respondents. The analysis was carried...

Background: Interleukin-6 (IL-6) was considered to be with the severity and mortality in COVID-19 patients, which implies a potential therapeutic target for treatment. We aimed to evaluate the safety and initial efficacy of Tocilizumab treatment for COVID-19 patients. Methods: In the retrospective study,...

Purpose: Delirium is a frequent occurrence amongst Intensive Care Unit (ICU) patients, but studies on its causes are sparse and its risk factors vary from disease to disease. Here, in this study, an attempt was made to investigate the factors associated with the prognosis of delirium in the ICU. Methods:...

The Programmed Cell Death 1 (PD-1)/Programmed Death Ligand 1 (PD-L1) Immune Checkpoint Inhibitors (ICIs), have become a hot spot in the field of cancer research and treatment, and bring new hope to patients with advanced tumors. But, in addition to enhancing the anti-tumor effect of T cells, PD-1/PD-L1...

With the widespread use of virtual store applications such as Shopee, it is imperative to increase the awareness of potential buyers to choose trusted products and stores. Store reviews are one of the essential bases on which buyers determine whether or not they will buy the products. Buyers can see...

Introduction: The adoption of electric two-wheelers has surged in response to global sustainability goals and advancements in green technology. This research explores the interplay between consumer satisfaction, perceived enjoyment, and WoM behavior in the electric two-wheeler market. Purpose:...

Analyzing the factors that influence repurchase intention to stay at the hotel is the purpose of this study. The measured factor is the quality of service through the image of the hotel and e-word of mouth. The population in this study are guests who stay at the hotel, the number of samples taken is...

Sepsis is a life-threatening organ dysfunction caused by a deregulated host response to infection, and is the most common cause of death in the intensive care unit. Although the pathogenesis of sepsis has made substantial progress, the current clinical treatment of sepsis is basically symptomatic treatment,...

Internet has been growing rapidly in Indonesia. Starbucks is one of the companies which adopts Twitter as a media to promote its products since interactions occurred in the social media might result in Electronic Words of Mouth (eWoM) with larger and faster range of broadcasting rather than Words of...