Cutting-edge methods of establishing strategic alliances between the food producers and nation-wide retail chains in Russia and Spain

DOI

10.2991/ispcbc-19.2019.105How to use a DOI?

Keywords

strategic alliances, nation-wide retail chains, supply chains, food producers

Abstract

This is an analysis of a disproportionate development logic in the modern-day supply chains (from manufacturers to consumers) illustrated by the nation-wide retail chains in Russia. We studied the Mercadona chain as an example of a successful practice of strategic alliances in Spain. Our research allowed us to work out the possible modernization for the logistics chain through settling between the consumers', trade's and manufacturers' interest. We propose a cutting-edge approach based on establishing strategic alliances between the food producers and manufacturers, and the nation-wide retail chains.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Viktor Dobrosotskiy
AU  - Raisa Shpakova
PY  - 2019/08
DA  - 2019/08
TI  - Cutting-edge methods of establishing strategic alliances between the food producers and nation-wide retail chains in Russia and Spain
BT  - Proceedings of the International Scientific-Practical Conference “Business Cooperation as a Resource of Sustainable Economic Development and Investment Attraction” (ISPCBC 2019)
PB  - Atlantis Press
SP  - 206
EP  - 209
SN  - 2352-5428
UR  - https://doi.org/10.2991/ispcbc-19.2019.105
DO  - 10.2991/ispcbc-19.2019.105
ID  - Dobrosotskiy2019/08
ER  -