International Journal of Computational Intelligence Systems

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Volume 9, Issue 3, June 2016, Pages 450 - 467

Descriptive and Comparative Analysis of Human Perceptions expressed through Fuzzy Rating Scale-based Questionnaires

Authors
Pelayo Quirós1, pelayoqc90@gmail.com, Jose M. Alonso1, jmalonsom@gmail.com, David P. Pancho2, david.perez@treelogic.com
1European Centre for Soft Computing, Edificio de Investigación, C/ Gonzalo Gutiérrez Quirós s/n, 33600 Mieres, Asturias, Spain
2Treelogic, Parque Tecnológico de Asturias, Parcela 30, 33428 Llanera, Asturias, Spain
Received 6 October 2015, Accepted 5 February 2016, Available Online 1 June 2016.
DOI
10.1080/18756891.2016.1175811How to use a DOI?
Keywords
human perceptions; fuzzy rating scales; descriptive and comparative surveys; data science
Abstract

Opinion surveys are widely admitted as a valuable source of information which becomes complementary to the information extracted from data by machine learning techniques. This paper focuses on a challenging and still open problem which is related to how to handle properly the inherent uncertainty of human perceptions. Namely, we propose new ways to interpret and analyze fuzzy data coming out from a special case of survey, the so-called fuzzy rating scale-based questionnaire. This kind of questionnaire is characterized by allowing expressing human perceptions in terms of fuzzy rating scales. The proposed methods are in charge of capturing and modeling the uncertainty of the answers by varying the heights of the related fuzzy sets. These methods have been validated in two case studies: (1) a descriptive survey related to the packaging design of gin bottles; and (2) a comparative survey related to 2015 IFSA-EUSFLAT conference.

Copyright
© 2016. the authors. Co-published by Atlantis Press and Taylor & Francis
Open Access
This is an open access article under the CC BY-NC license (http://creativecommons.org/licences/by-nc/4.0/).

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<Previous Article In Issue
Next Article In Issue>
Journal
International Journal of Computational Intelligence Systems
Volume-Issue
9 - 3
Pages
450 - 467
Publication Date
2016/06/01
ISSN (Online)
1875-6883
ISSN (Print)
1875-6891
DOI
10.1080/18756891.2016.1175811How to use a DOI?
Copyright
© 2016. the authors. Co-published by Atlantis Press and Taylor & Francis
Open Access
This is an open access article under the CC BY-NC license (http://creativecommons.org/licences/by-nc/4.0/).

Cite this article

risenwbib
TY  - JOUR
AU  - Pelayo Quirós
AU  - Jose M. Alonso
AU  - David P. Pancho
PY  - 2016
DA  - 2016/06/01
TI  - Descriptive and Comparative Analysis of Human Perceptions expressed through Fuzzy Rating Scale-based Questionnaires
JO  - International Journal of Computational Intelligence Systems
SP  - 450
EP  - 467
VL  - 9
IS  - 3
SN  - 1875-6883
UR  - https://doi.org/10.1080/18756891.2016.1175811
DO  - 10.1080/18756891.2016.1175811
ID  - Quirós2016
ER  -