Journal of Robotics, Networking and Artificial Life

Volume 7, Issue 3, December 2020, Pages 184 - 189

The R&D Strategy of Automobile Companies in Radical Innovation

Authors
Yousin Park1, *, Iori Nakaoka2, Yunju Chen3
1Dept. of Business Administration, Prefectural University of Hiroshima, 1-1-71 Ujina-Higashi, Minami-ku, Hiroshima City, Hiroshima Pref., 734-8558, Japan
2Dept. of Business Administration, National Institute of Technology, Ube College, 2-14-1 Tokiwadai, Ube City, Yamaguchi Pref., 755-8555, Japan
3Faculty of Economics, Shiga University, 1-1-1, Banba, Hikone City, Shiga Pref., 522-8522, Japan
*Corresponding author. Email: ecventure@pu-hiroshima.ac.jp
Corresponding Author
Yousin Park
Received 31 October 2018, Accepted 21 May 2020, Available Online 9 October 2020.
DOI
https://doi.org/10.2991/jrnal.k.200909.009How to use a DOI?
Keywords
Technological discontinuities, radical innovation, R&D strategy, automobile companies, patent analysis
Abstract

This paper focuses on patterns of innovation and the R&D strategy of automobile companies for technological changes. Tushman and Anderson (1986) pointed out that there are two types of technological changes: incremental technological change and radical technological change. In particular, radical technological change may largely affect existing companies and new entrants for gaining competitive advantage in the emerging market. To examine this proposition, we use the patent information of existing automobile company (Toyota) and new entrants (Tesla, BYD) to analyze their R&D strategies on electric vehicle by social network analysis and cluster analysis. The analyses in this paper include the following: (1) To capture the radical and incremental technological changes from each company’s R&D projects, and visualize these changes, (2) To examine the relationship between technological discontinuities and the R&D strategies of automobile companies. We conclude that patterns of corporate R&D strategy that cope with the threat of radical technological changes differ from company in automobile industry, and we suggest the reason that cause this difference.

Copyright
© 2020 The Authors. Published by Atlantis Press B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license (http://creativecommons.org/licenses/by-nc/4.0/).

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Journal
Journal of Robotics, Networking and Artificial Life
Volume-Issue
7 - 3
Pages
184 - 189
Publication Date
2020/10
ISSN (Online)
2352-6386
ISSN (Print)
2405-9021
DOI
https://doi.org/10.2991/jrnal.k.200909.009How to use a DOI?
Copyright
© 2020 The Authors. Published by Atlantis Press B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - JOUR
AU  - Yousin Park
AU  - Iori Nakaoka
AU  - Yunju Chen
PY  - 2020
DA  - 2020/10
TI  - The R&D Strategy of Automobile Companies in Radical Innovation
JO  - Journal of Robotics, Networking and Artificial Life
SP  - 184
EP  - 189
VL  - 7
IS  - 3
SN  - 2352-6386
UR  - https://doi.org/10.2991/jrnal.k.200909.009
DO  - https://doi.org/10.2991/jrnal.k.200909.009
ID  - Park2020
ER  -