Proceedings of the 4th Annual Civic Education Conference (ACEC 2022)

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Education for MSMEs Through Design Thinking

(SMEs Model Plasma in Digital Era)

Authors
Runik Machfiroh1, *, Aria Ar Razi1, Rahmiati Aulia1, Aris Rahmansyah1
1Telkom University, Bandung, Indonesia
*Corresponding author. Email: runikmachfiroh@telkomuniversity.ac.id
Corresponding Author
Runik Machfiroh
Available Online 28 August 2023.
DOI
10.2991/978-2-38476-096-1_62How to use a DOI?
Keywords
Design thinking; Digital Era; Small and Medium Enterprises (SMEs)
Abstract

Small and medium enterprises (SMEs) as the sector at the forefront of the economy in Indonesia, The MSME group, as a part of the Bandung Superior Mandiri Cooperative (SIMAUNG) are currently facing major challenges since the situation during the COVID-19. This study aims to map and provide problem resolution linked to the problems faced by MSME actors under the auspices of the cooperative in the midst of its existence in the digital era and during COVID19. The method of this research is design thinking method, this method is known as a comprehensive thinking process that focuses on creating solutions based on human-centered that begin with a process of empathy for a specific need that is a sustainable innovation. The results indicate that by using the design thinking method, MSME’s actors can remap their problems to create innovations in their products and make their products sustainable in the market.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Annual Civic Education Conference (ACEC 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 August 2023
ISBN
10.2991/978-2-38476-096-1_62
ISSN
2352-5398
DOI
10.2991/978-2-38476-096-1_62How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Runik Machfiroh
AU  - Aria Ar Razi
AU  - Rahmiati Aulia
AU  - Aris Rahmansyah
PY  - 2023
DA  - 2023/08/28
TI  - Education for MSMEs Through Design Thinking
BT  - Proceedings of the 4th Annual Civic Education Conference (ACEC 2022)
PB  - Atlantis Press
SP  - 574
EP  - 586
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-096-1_62
DO  - 10.2991/978-2-38476-096-1_62
ID  - Machfiroh2023
ER  -