Modern Creative Expression of Chinese Traditional Graphic “Cattle” — Taking the Visual Design of Idioms as an Example

DOI

10.2991/assehr.k.220205.040How to use a DOI?

Keywords

Chinese traditional graphics; “Cattle” graphics; Idioms; Visual design

Abstract

The cattle have played a very important role in ancient Chinese agricultural production and social life. They have a mild temperament and are a representative of hard work. For thousands of years, the cattle culture has been running through the soul and blood of the Chinese nation. As a special symbol representing the Chinese nation, the Niu (cattle) Spirit has always entrusted people’s good expectations for life, contains the rich cultural connotation and profound cultural heritage of the Chinese nation, and is a valuable asset of Eastern culture. [1] Idioms have shown the wisdom and expressive ability of the Chinese people in the long history of the five thousand years of Chinese civilization. As an important carrier of cultural heritage, the idiom itself is a fixed term with a balanced and neat form, complete and condensed meaning. Graphics and idioms are two different types of symbolic attributes. As important carriers for recording and transmitting information, they have unique cultural connotations and artistic beauty. The unique artistry of idioms provides many new design ideas and methods for modern graphic design. This article takes the style and characteristics of traditional Chinese “cattle” graphics and the innovative combination of idiom visualization graphics design as the research goal, and analyzes and discusses the perfect combination and innovative application of the two in the current era, to rejuvenate the modern visual expression based on the visualization and innovative design of traditional graphics.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Danyang Zhu
AU  - Yifan Wang
PY  - 2022
DA  - 2022/02/15
TI  - Modern Creative Expression of Chinese Traditional Graphic “Cattle” — Taking the Visual Design of Idioms as an Example
BT  - Proceedings of the 2021 Conference on Art and Design: Inheritance and Innovation (ADII 2021)
PB  - Atlantis Press
SP  - 249
EP  - 254
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220205.040
DO  - 10.2991/assehr.k.220205.040
ID  - Zhu2022
ER  -