The Application and Practice of Traditional Cultural Symbols in the Brand Design of “Nation Tide”

DOI

10.2991/assehr.k.220205.043How to use a DOI?

Keywords

Traditional cultural symbols; “Nation tide” brands; Design

Abstract

In recent years, the “nation tide” of Chinese design has emerged. The main elements of the “nation tide” brand design come from traditional patterns, Chinese characters, colors, or traditional Chinese stories, traditional Chinese spirits and other traditional cultural symbols. The creation of the “nation tide” brands not only relies on the material element symbols to form the basic tone and external symbolic characteristics of the brand, but also requires the organic integration of the spirit and value of the excellent traditional culture, deeply thinking about traditional culture, and re-understanding and thinking about traditional cultural symbols from today’s perspective, to let them produce new meanings in the designs.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yang Zhang
PY  - 2022
DA  - 2022/02/15
TI  - The Application and Practice of Traditional Cultural Symbols in the Brand Design of “Nation Tide”
BT  - Proceedings of the 2021 Conference on Art and Design: Inheritance and Innovation (ADII 2021)
PB  - Atlantis Press
SP  - 266
EP  - 270
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220205.043
DO  - 10.2991/assehr.k.220205.043
ID  - Zhang2022
ER  -