Proceedings of the 2021 Conference on Art and Design: Inheritance and Innovation (ADII 2021)

Research on the Development Status and Path of the Native Papermaking in Renhua, Shaoguan Under the Perspective of Culture and Tourism Integration

Authors
Yan Wang1, *, Huilin Zhao1
1South China University of Technology, Guangzhou, Guangdong, China
*Corresponding author. Email: 798323139@qq.com
Corresponding Author
Yan Wang
Available Online 15 February 2022.
DOI
10.2991/assehr.k.220205.035How to use a DOI?
Keywords
Culture and tourism integration; Intangible cultural heritage; Native papermaking in Renhua; Shaoguan; Creative design
Abstract

Against the current background of culture and tourism integration, this article takes the development of tourism products in Renhua, Shaoguan under the environment of intangible cultural heritage as the background, takes the creative design of native papermaking in Renhua, Shaoguan as the research object, discusses from multiple angles, analyzes the problems in the creative design and development of native papermaking in Renhua, Shaoguan, optimizes and integrates the manifestations and functions of native papermaking, proposes a protection model that highlights native characteristics, enriches product varieties, establishes a brand new Shaoguan cultural native papermaking brand image for the development of Shaoguan’s native papermaking, and forms a unique design form and creative approach in Renhua, Shaoguan, so as to enhance the public’s sense of identity with the native papermaking.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 Conference on Art and Design: Inheritance and Innovation (ADII 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 February 2022
ISBN
10.2991/assehr.k.220205.035
ISSN
2352-5398
DOI
10.2991/assehr.k.220205.035How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yan Wang
AU  - Huilin Zhao
PY  - 2022
DA  - 2022/02/15
TI  - Research on the Development Status and Path of the Native Papermaking in Renhua, Shaoguan Under the Perspective of Culture and Tourism Integration
BT  - Proceedings of the 2021 Conference on Art and Design: Inheritance and Innovation (ADII 2021)
PB  - Atlantis Press
SP  - 212
EP  - 220
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220205.035
DO  - 10.2991/assehr.k.220205.035
ID  - Wang2022
ER  -