Preliminary Exploration on the Innovation of Marketing Teaching Model

DOI

10.2991/aemh-19.2019.1How to use a DOI?

Keywords

Marketing, Teaching mode, Innovation

Abstract

T Marketing is a very practical and applied course. In order to match China's higher education to implement “the cultivation of innovation ability and practice ability”, exploring new teaching mode, carry out innovation education reform, and cultivating excellent marketing talents for the enterprise is imperative in the teaching of marketing course. This paper analyzes the present situation of marketing teaching China market in colleges and universities, discusses the related problems existed in the teaching process and shortcomings. On this basis, the paper studies the reform and innovation of marketing teaching mode and puts forward a series of new teaching methods to enhance students' comprehensive quality, such as laying a good foundation for theory teaching, interactive teaching guide thinking participation, case teaching inspiration and ways of training practice ability.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wenqin Jiang
AU  - Xia Li
PY  - 2019/10
DA  - 2019/10
TI  - Preliminary Exploration on the Innovation of Marketing Teaching Model
BT  - Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2352-5398
UR  - https://doi.org/10.2991/aemh-19.2019.1
DO  - 10.2991/aemh-19.2019.1
ID  - Jiang2019/10
ER  -