Analysis and Research on B2C of Skinstore

DOI

10.2991/aemh-19.2019.24How to use a DOI?

Keywords

Skinstore, SWOT analysis, Web site operators, B2C, Improvement strategies

Abstract

Skinstore is one of the world's leading cosmetics e-commerce shopping sites, is an American site, from its founding development for nearly 20 years. As a cosmetic website, the main customer groups faced young beauty of women, of course, including some groups of men and groups of pregnant women, in today's Internet era has developed also have the opportunity to compete. Based on the site of the United States and abroad caused by background analysis and the overall operation of the site analyzed using SWOT analysis, and analyze the advantages and disadvantages of the existing site for the development caused by the US measures proposed to improve the site, to understand the development of the site now the basic situation and put forward their views on these issues.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wenrong Jiang
PY  - 2019/10
DA  - 2019/10
TI  - Analysis and Research on B2C of Skinstore
BT  - Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)
PB  - Atlantis Press
SP  - 118
EP  - 123
SN  - 2352-5398
UR  - https://doi.org/10.2991/aemh-19.2019.24
DO  - 10.2991/aemh-19.2019.24
ID  - Jiang2019/10
ER  -