Proceedings of the 2020 International Conference on Advanced Education, Management and Information Technology (AEMIT 2020)

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InfluenceRank: An Improved Online Social Influence Model

Authors
Yun Bai, Suling Jia, Meng Wu
Corresponding Author
Yun Bai
Available Online 28 July 2020.
DOI
10.2991/assehr.k.200727.040How to use a DOI?
Keywords
Influence, social media, PageRank
Abstract

User influence is a popular research content in online social networks, and it plays an important role in marketing, public opinion management, and network relationships. Traditional research on user influence based on graph structure mainly considers whether users follow each other. However, “zombie fans” can make the influence analysis results inaccurate. Based on the PageRank algorithm, this study proposes a novel model for measuring user influence: InfluenceRank. User behavior and interaction information are introduced into the model through three indicators: activity, interaction and credibility. The experimental results, which are more comprehensive and persuasive, prove that the influence ranking of the InfluenceRank model on Microblog (Chinese Twitter) users is not limited to the number of users’ fans.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 International Conference on Advanced Education, Management and Information Technology (AEMIT 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 July 2020
ISBN
978-94-6252-992-2
ISSN
2352-5398
DOI
10.2991/assehr.k.200727.040How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Yun Bai
AU  - Suling Jia
AU  - Meng Wu
PY  - 2020
DA  - 2020/07/28
TI  - InfluenceRank: An Improved Online Social Influence Model
BT  - Proceedings of the 2020 International Conference on Advanced Education, Management and Information Technology (AEMIT 2020)
PB  - Atlantis Press
SP  - 182
EP  - 186
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200727.040
DO  - 10.2991/assehr.k.200727.040
ID  - Bai2020
ER  -