Impact of Electronic Word of Mouth on Tourist Attitude and Intention to Visit Islamic Destinations
- DOI
- 10.2991/agc-18.2019.105How to use a DOI?
- Keywords
- electronic word of mouth (EWOM), attitudes, intention, and Islamic destination
- Abstract
Banda Aceh is Muslim majority population and new tourism halal destination appointed by Indonesian government in 2017. As a new halal destination, it is important to find out why tourists want to visit Banda Aceh in order to understand tourists intention by advancing tourist positive attitudes via electronic word of mouth (EWOM). Therefore, EWOM plays an important role in directing tourists’ intention to visit tourism places because it is a new phenomenon of digital era where people depend so much on information from online social media to help those determining places or tourism object to visit. Thus, tourism stakeholders have to consider EWOM as one factor that will influence tourists’ attitude and intention to visit tourism places. Sample of this study are 500 respondents of international tourist who come to Banda Aceh to visit several famous tourist destinations and attractions. This study was executed using descriptive quantitative method. Data were obtained from survey using questionnaire with Likert Scale. We evaluate the data using Structural Equation Model (SEM). The results of this study confirm the relationship of EWOM to increase tourist intention by boosting tourist’ positive attitude to visit Islamic destination. We conclude that EWOM can be utilized as communication marketing strategy development to attract more tourists to come to Banda Aceh
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Rizki Amalia AU - Afrida Yahya AU - Nurhalis Nurhalis AU - Sofyan Idris AU - Sayed Mahdi AU - Teuku Rolli Ilhamsyah Putra AU - Sartiyah Sartiyah PY - 2019/01 DA - 2019/01 TI - Impact of Electronic Word of Mouth on Tourist Attitude and Intention to Visit Islamic Destinations BT - Proceedings of the 1st Aceh Global Conference (AGC 2018) PB - Atlantis Press SP - 700 EP - 705 SN - 2352-5398 UR - https://doi.org/10.2991/agc-18.2019.105 DO - 10.2991/agc-18.2019.105 ID - Amalia2019/01 ER -