Implementation of Five C’s Marketing Analysis at the Alia Sport Indonesia Entrepreneurship Start-Up
- https://doi.org/10.2991/aebmr.k.200331.031How to use a DOI?
- jersey shirt, financial management, sales, entrepreneurship, Five C’s Marketing Analysis
Starting as a Futsal sports athlete, Rahman, a Trisakti University student, founded a business making T-shirts with the Alia brand. The production process of making shirts based on orders is done at his Bekasi area. Problems encountered are related to financial management and sales that are not yet stable. The methodology used in analysing the problems faced by Alia’s tenants uses The Five C’s Marketing Analysis consisting of Customers, Company Skills, Competitors, Collaborators and Context. The solutions produced in the analysis have been carried out by tenants in fixing existing problems so that financial management can be easily done and increased sales through information technology.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Teddy Siswanto AU - Wawan Kurniawan AU - Ratna Shofiati AU - Hartini Hartini AU - Rahman Nur Hidayat PY - 2020 DA - 2020/04/06 TI - Implementation of Five C’s Marketing Analysis at the Alia Sport Indonesia Entrepreneurship Start-Up BT - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019) PB - Atlantis Press SP - 143 EP - 146 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200331.031 DO - https://doi.org/10.2991/aebmr.k.200331.031 ID - Siswanto2020 ER -