Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)

Factors that Affect Tourist to Visit Kalibiru Tourist Village

Authors
Nurul Komara Fajrin, Dipa Mulia
Corresponding Author
Nurul Komara Fajrin
Available Online 6 April 2020.
DOI
https://doi.org/10.2991/aebmr.k.200331.030How to use a DOI?
Keywords
Travel Motivation, E-WoM, Destination Image, visit intention, visit decision
Abstract

The purpose of the study is to investigate the important factors that affect the decision of the tourist to visit the touristic area i.e. “Kalibiru Tourist Village” which is located in Yogyakarta Province – Indonesia. It is important because number of visitors of that area is declining from time to time. Three independent variables were selected these are Travel Motivation, Electronic Word-of-Mouth (E-WoM), Destination Image. Two hundred and five respondents involved on this study, all the respondents have already had an experience in visiting the area. The structural Equation Modeling (SEM) is used to analyze the data by using statistics application LISREL. The study revealed that all variables are significant affect the tourist decision to visit the area.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
6 April 2020
ISBN
978-94-6252-948-9
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200331.030How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nurul Komara Fajrin
AU  - Dipa Mulia
PY  - 2020
DA  - 2020/04/06
TI  - Factors that Affect Tourist to Visit Kalibiru Tourist Village
BT  - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
PB  - Atlantis Press
SP  - 139
EP  - 142
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200331.030
DO  - https://doi.org/10.2991/aebmr.k.200331.030
ID  - Fajrin2020
ER  -