Factors that Affect Tourist to Visit Kalibiru Tourist Village
- 10.2991/aebmr.k.200331.030How to use a DOI?
- Travel Motivation, E-WoM, Destination Image, visit intention, visit decision
The purpose of the study is to investigate the important factors that affect the decision of the tourist to visit the touristic area i.e. “Kalibiru Tourist Village” which is located in Yogyakarta Province – Indonesia. It is important because number of visitors of that area is declining from time to time. Three independent variables were selected these are Travel Motivation, Electronic Word-of-Mouth (E-WoM), Destination Image. Two hundred and five respondents involved on this study, all the respondents have already had an experience in visiting the area. The structural Equation Modeling (SEM) is used to analyze the data by using statistics application LISREL. The study revealed that all variables are significant affect the tourist decision to visit the area.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Nurul Komara Fajrin AU - Dipa Mulia PY - 2020 DA - 2020/04/06 TI - Factors that Affect Tourist to Visit Kalibiru Tourist Village BT - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019) PB - Atlantis Press SP - 139 EP - 142 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200331.030 DO - 10.2991/aebmr.k.200331.030 ID - Fajrin2020 ER -