Local Tourism Diversification Through Cultural Heritage
A Research on Tourism Development in Malang City
- 10.2991/aebmr.k.201116.017How to use a DOI?
- diversification, heritage-cultural tourism, Malang
As stated in the Tribina Cita of Malang City, tourism sector is a potential sector that can be developed as the identity of Malang City. Malang has been known as the city of industry and education, yet it has not yet been known as a tourism city. Therefore, the government of Malang has started to focus its development on tourism activities. This city used to only have MICE tourism, but at present, the government starts to have tourism diversification in the form of Cultural-Heritage tourism. This descriptive qualitative research was conducted to evaluate the tourism diversification program in Malang City. Research data were collected through in-depth interviews with relevant informants including the ones from Disbudpar (Department of Culture and Tourism), art and cultural workers in Malang City, as well as tourists visiting this city. The results of this research showed that the tourism diversification program has been utilizing available resources. This program was focused on the development of heritage tourism in Ijen Street, Kayu Tangan, and Tugu Area. While the focuses of the cultural tourism development was on the dance art. In addition, the city has set “heritage city” as the tagline of the city.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Supriono AU - Dahlan Fanani AU - Achmad Husaini PY - 2020 DA - 2020/11/17 TI - Local Tourism Diversification Through Cultural Heritage BT - Proceedings of the 2nd Annual International Conference on Business and Public Administration (AICoBPA 2019) PB - Atlantis Press SP - 85 EP - 88 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201116.017 DO - 10.2991/aebmr.k.201116.017 ID - 2020 ER -