Proceedings of the 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019)

Local Content Messages Reception on Network Radio

Authors
W. Pandapotan Rambe, Ravik Karsidi, Pawito, Prahastiwi Utari
Corresponding Author
W. Pandapotan Rambe
Available Online August 2019.
DOI
10.2991/aicosh-19.2019.13How to use a DOI?
Keywords
Networked Radio, Local Content Broadcast Program, Young Audiences
Abstract

An interesting phenomenon in networked radio broadcasts today is how broadcast listeners in different cities can listen to networked radio broadcasts without losing "locality" where the listeners of the networked radio broadcasts exist. This study aims at determining whether the presence of local content programs organized by Prambors Solo network radio affects young audience of Prambors Radio listeners in Solo. The Prambors Center networked radio allows Prambors Solo to broadcast local content programs at certain hours without relays from Jakarta. Networked radio broadcast is a network system that distributes radio programs to several stations simultaneously, or slightly delayed, for the purpose of extending total coverage beyond the limits of a single broadcast signal. This research is a qualitative and case study research. Interviews were conducted with Station Manager of Prambors Solo, Music Editors and Listeners in Solo. The data analysis were done through data collection, data reduction, data presentation and conclusion. This research uses audience reception theory from Stuart Hall, as a part of various qualitative communication research models. In terms of attracting young audiences of radio listeners to listen to the local content program from the Prambors Solo which was broadcast by local radio networks is done by providing local content, it turned out that it attracts young audience listeners to listen to Prambors Solo. And along with the negotiations with young listeners, that is, in local content programs that are broadcast lively, it is inserted with information about content that is always up-to-date, especially about things that are trending such as hang-out places or culinary in Solo, the program message can be recepted well.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2019
ISBN
10.2991/aicosh-19.2019.13
ISSN
2352-5398
DOI
10.2991/aicosh-19.2019.13How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - W. Pandapotan Rambe
AU  - Ravik Karsidi
AU  - Pawito
AU  - Prahastiwi Utari
PY  - 2019/08
DA  - 2019/08
TI  - Local Content Messages Reception on Network Radio
BT  - Proceedings of the 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019)
PB  - Atlantis Press
SP  - 66
EP  - 70
SN  - 2352-5398
UR  - https://doi.org/10.2991/aicosh-19.2019.13
DO  - 10.2991/aicosh-19.2019.13
ID  - Rambe2019/08
ER  -