Healthy Electric Cigarette Campaign on Instagram Account @ypkpindonesia

DOI

10.2991/aicosh-19.2019.15How to use a DOI?

Keywords

e-cigarettes, genealogy discourse analysis, Instagram, Michael Foucault, power knowledge

Abstract

Tobacco use is the culmination of health problems throughout the world. The number of e-cigarettes users in the world continue to increase. Various media are filled with cigarette campaigns that make smoking considered as a normal activity. Instagram account @ypkpindonesia that conducted e-cigarettes campaign is owned by Yayasan Pemerhati Kesehatan Publik (YPKP) Indonesia which is a health Non-Government Organization (NGO). This research aims to reveal the games of truth of e-cigarettes campaign based on relation of power knowledge on @ypkpindonesia Instagram account. The result revealed that, through content of @ypkpindonesia account, YPKP conducted the game of truth in healthy e-cigarettes discourse by utilizing the power and knowledge about health science. The games of truth were shown by presenting the information that supports the organization’s goal to promote e-cigarettes. They emphasized that tar and smoke from conventional cigarettes are dangerous and deadly. While e-cigarettes are less harm because they heat tobacco product while conventional cigarettes burn the tobacco and produce smoke. They stated that e-cigarettes as a technological breakthrough in the health sector that has the potential to extend the life of cigarette consumers and those people around them. They confirmed that nicotine on e-cigarettes causes addiction but does not trigger various diseases which commonly mentioned in cigarette packs. They recommend smokers to start using e-cigarette because of it’s lower risk. They expanded power on theirs campaigns on e-cigarettes by involving influential parties, such as: health experts, researchers, academics, religious leaders, etc. The discourse of healthy e-cigarettes is used to support the e-cigarettes industry. Meanwhile, the discourse of smoking cessation was marginalized.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dewi Krislamawaty
AU  - Udi Rusadi
PY  - 2019/08
DA  - 2019/08
TI  - Healthy Electric Cigarette Campaign on Instagram Account @ypkpindonesia
BT  - Proceedings of the 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019)
PB  - Atlantis Press
SP  - 76
EP  - 80
SN  - 2352-5398
UR  - https://doi.org/10.2991/aicosh-19.2019.15
DO  - 10.2991/aicosh-19.2019.15
ID  - Krislamawaty2019/08
ER  -