Use of Chatbot on Online Store Website as Virtual Customer Service to Improve Sales
- 10.2991/aebmr.k.210717.012How to use a DOI?
- information, chatbot, artificial intelligence, database
The rapid development of information technology is marked by the number of computer users for business purposes. An online shop is the activity of purchasing goods or services through the internet so that sellers and buyers do not meet in person. In this case, Customer Service is needed to serve prospective buyers. The online shop used in the case study is batik which sells batik products typical of Malang. In this study, the Virtual Customer Service prototype through the A.L.I.C.E (Artificial Internet Linguistic Computer Agency) knowledge base is a chatbot application that is currently being developed. A.L.I.C.E Chatbot knowledge base is based on AIML (Artifical Intelligence Markup Language). Conversations between prospective buyers and Virtual Customer Service with the aim that if the answers in the database are not found, it will add new knowledge by looking for information relevant to questions on the website. Prospective buyers can easily ask directly about the information on the online shop. With the use of chatbots that are equipped with artificial intelligence, it makes it easier for users to get information from a database that is informed to prospective buyers quickly with accurate answers to about 87% of questions and relevant answers.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yosi Afandi AU - Maskur AU - Tri Ramadani Arjo PY - 2021 DA - 2021/07/19 TI - Use of Chatbot on Online Store Website as Virtual Customer Service to Improve Sales BT - Proceedings of 2nd Annual Management, Business and Economic Conference (AMBEC 2020) PB - Atlantis Press SP - 55 EP - 59 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210717.012 DO - 10.2991/aebmr.k.210717.012 ID - Afandi2021 ER -