Analysis of the Developmental Trend of Data Mining and the Applications on Precision Marketing
Available Online September 2016.
- https://doi.org/10.2991/amitp-16.2016.17How to use a DOI?
- Data Mining, Precision Marketing, Applications, Developmental Trend, Feature.
- In this paper, we propose our research on the developmental trend of data mining and the applications on precision marketing. Internet community's greatest value lies in its unique interactive, also in the online community, share experience, Internet users to communicate with each other here, between business owners and consumers and potential consumers can realize the equal dialogue and communication, and realize the effective communication of information. Enterprises in implementing the precision on the basis of "discovery", take effective measures to strengthen the communication with consumers, its marketing effect is obvious and it is very effective. Our method integrate the core techniques of data analysis to propose the corresponding methodologies that is meaningful.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yuanning Shi PY - 2016/09 DA - 2016/09 TI - Analysis of the Developmental Trend of Data Mining and the Applications on Precision Marketing BT - 2016 4th International Conference on Advanced Materials and Information Technology Processing (AMITP 2016) PB - Atlantis Press SP - 87 EP - 90 SN - 2352-538X UR - https://doi.org/10.2991/amitp-16.2016.17 DO - https://doi.org/10.2991/amitp-16.2016.17 ID - Shi2016/09 ER -