Analysis of the Developmental Trend of Data Mining and the Applications on Precision Marketing

DOI

10.2991/amitp-16.2016.17How to use a DOI?

Keywords

Data Mining, Precision Marketing, Applications, Developmental Trend, Feature.

Abstract

In this paper, we propose our research on the developmental trend of data mining and the applications on precision marketing. Internet community's greatest value lies in its unique interactive, also in the online community, share experience, Internet users to communicate with each other here, between business owners and consumers and potential consumers can realize the equal dialogue and communication, and realize the effective communication of information. Enterprises in implementing the precision on the basis of "discovery", take effective measures to strengthen the communication with consumers, its marketing effect is obvious and it is very effective. Our method integrate the core techniques of data analysis to propose the corresponding methodologies that is meaningful.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuanning Shi
PY  - 2016/09
DA  - 2016/09
TI  - Analysis of the Developmental Trend of Data Mining and the Applications on Precision Marketing
BT  - Proceedings of the 2016 4th International Conference on Advanced Materials and Information Technology Processing (AMITP 2016)
PB  - Atlantis Press
SP  - 87
EP  - 90
SN  - 2352-538X
UR  - https://doi.org/10.2991/amitp-16.2016.17
DO  - 10.2991/amitp-16.2016.17
ID  - Shi2016/09
ER  -