Proceedings of the 2016 4th International Conference on Advanced Materials and Information Technology Processing (AMITP 2016)

Analysis of the Developmental Trend of Data Mining and the Applications on Precision Marketing

Authors
Yuanning Shi
Corresponding Author
Yuanning Shi
Available Online September 2016.
DOI
https://doi.org/10.2991/amitp-16.2016.17How to use a DOI?
Keywords
Data Mining, Precision Marketing, Applications, Developmental Trend, Feature.
Abstract
In this paper, we propose our research on the developmental trend of data mining and the applications on precision marketing. Internet community's greatest value lies in its unique interactive, also in the online community, share experience, Internet users to communicate with each other here, between business owners and consumers and potential consumers can realize the equal dialogue and communication, and realize the effective communication of information. Enterprises in implementing the precision on the basis of "discovery", take effective measures to strengthen the communication with consumers, its marketing effect is obvious and it is very effective. Our method integrate the core techniques of data analysis to propose the corresponding methodologies that is meaningful.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 4th International Conference on Advanced Materials and Information Technology Processing (AMITP 2016)
Part of series
Advances in Computer Science Research
Publication Date
September 2016
ISBN
978-94-6252-245-9
ISSN
2352-538X
DOI
https://doi.org/10.2991/amitp-16.2016.17How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yuanning Shi
PY  - 2016/09
DA  - 2016/09
TI  - Analysis of the Developmental Trend of Data Mining and the Applications on Precision Marketing
BT  - 2016 4th International Conference on Advanced Materials and Information Technology Processing (AMITP 2016)
PB  - Atlantis Press
SP  - 87
EP  - 90
SN  - 2352-538X
UR  - https://doi.org/10.2991/amitp-16.2016.17
DO  - https://doi.org/10.2991/amitp-16.2016.17
ID  - Shi2016/09
ER  -