Balance Scorecard Analysis and Business Model Generation
- DOI
- 10.2991/assehr.k.210413.058How to use a DOI?
- Keywords
- balance scorecard, business model generation, rice mill, Banyuwangi
- Abstract
This study aims to analyze the company’s strategy using the balance scorecard (BSC) and business model generation (BMG) model. The BSC is a company performance measurement tool that aligns company goals based on four perspectives, while BMG is a description of the business model that the company runs based on nine blocks. This research was conducted at a rice milling company in Banyuwangi. Rice milling companies were chosen because of the incessant pressure from the government and the intense competition. Banyuwangi was chosen because this area is a granary for rice in East Java and one of Indonesia’s granaries. The survey method by interviewing and using company secondary data were used in this study. The research object is PT. Agrinda Indoraya is a company engaged in rice milling and is located in Banyuwangi. The results showed that the BSC analysis from a financial perspective and an internal business perspective showed a good score (A), while from the customer perspective, the learning and growth perspective showed not too good scores (D and B). In addition, this study also shows that the description of the business model carried out by PT. Agrinda in several blocks needs improvement. Channel blocks, key resources and revenue stream blocks need improvement. Creating communication channels that make it easier for customers, adding waste processing machines and adding new product lines are imperative things to do.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Arvy Rizaldy AU - Vinus Maulina PY - 2021 DA - 2021/04/14 TI - Balance Scorecard Analysis and Business Model Generation BT - Proceedings of the 2nd Annual Conference on Social Science and Humanities (ANCOSH 2020) PB - Atlantis Press SP - 252 EP - 256 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210413.058 DO - 10.2991/assehr.k.210413.058 ID - Rizaldy2021 ER -