The Role of External Supports on Performance of Reward Crowdfunding Projects in BRICS Countries
- 10.2991/assehr.k.210531.072How to use a DOI?
- crowdfunding, financing, reward support, reputation support, BRICS countries
This study analyzes the role of reward and reputation support on the performance of crowdfunding projects in BRICS countries. Ordinary least square is used as methodology research with 582 cross-sectional data from top three creative projects that were conducted on Kickstarter’s platform from 2009 to 2019. This research finds that reward and reputation support influence the performance of crowdfunding projects in BRICS countries simultaneously. Ego-boosting, customized, and community as variables that explain reward support significantly influence the performance of crowdfunding projects in BRICS countries since the unique products that cannot be obtained by other customers improve backer experience. The number of updates and comments as variables of reputation support significantly influence the performance of crowdfunding projects in BRICS countries because they are useful for giving information to backers and as a communication medium.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Irma Tsuraya Choirinnida AU - Liyu Adhi Kasari Sulung PY - 2021 DA - 2021/05/31 TI - The Role of External Supports on Performance of Reward Crowdfunding Projects in BRICS Countries BT - Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019) PB - Atlantis Press SP - 571 EP - 577 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210531.072 DO - 10.2991/assehr.k.210531.072 ID - Choirinnida2021 ER -