Interconnection Between Information Mechanism on Crowdfunding Platforms and Product Launch Decision on the Market: Case Study of ASEAN-Five Countries
- 10.2991/assehr.k.210531.071How to use a DOI?
- Crowdfunding, Beyond Financing, Information Mechanism, Product Release
Crowdfunding activities not only help initiators to obtain funding, but also to give the information valuation to the project initiators for minimizing product default risk in the market. This study investigated the Kickstarter platform as a resource in Singapore, Malaysia, Indonesia, Thailand, and Philippine (ASEAN 5 Countries). To get the results of the analysis, we used probit regression and the average marginal effect in processing data. There are five independent variables; information mechanism presented by average pledge, the number of backers, pledge ratio, and total pledge. And the community which used to see the effect and probability of the dependent variable of the study.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Farah Yumna AU - Liyu Adhi Kasari Sulung PY - 2021 DA - 2021/05/31 TI - Interconnection Between Information Mechanism on Crowdfunding Platforms and Product Launch Decision on the Market: Case Study of ASEAN-Five Countries BT - Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019) PB - Atlantis Press SP - 563 EP - 570 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210531.071 DO - 10.2991/assehr.k.210531.071 ID - Yumna2021 ER -