Interconnection Between Information Mechanism on Crowdfunding Platforms and Product Launch Decision on the Market: Case Study of ASEAN-Five Countries

DOI

10.2991/assehr.k.210531.071How to use a DOI?

Keywords

Crowdfunding, Beyond Financing, Information Mechanism, Product Release

Abstract

Crowdfunding activities not only help initiators to obtain funding, but also to give the information valuation to the project initiators for minimizing product default risk in the market. This study investigated the Kickstarter platform as a resource in Singapore, Malaysia, Indonesia, Thailand, and Philippine (ASEAN 5 Countries). To get the results of the analysis, we used probit regression and the average marginal effect in processing data. There are five independent variables; information mechanism presented by average pledge, the number of backers, pledge ratio, and total pledge. And the community which used to see the effect and probability of the dependent variable of the study.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Farah Yumna
AU  - Liyu Adhi Kasari Sulung
PY  - 2021
DA  - 2021/05/31
TI  - Interconnection Between Information Mechanism on Crowdfunding Platforms and Product Launch Decision on the Market: Case Study of ASEAN-Five Countries
BT  - Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019)
PB  - Atlantis Press
SP  - 563
EP  - 570
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210531.071
DO  - 10.2991/assehr.k.210531.071
ID  - Yumna2021
ER  -