Branding of Purwakarta Regency Through Gempungan di Buruan Urang Lembur in Health Services
- 10.2991/assehr.k.210531.019How to use a DOI?
- Gempungan, Branding, Local Wisdom
The branding of the Purwakarta Regency Government with the local wisdom of Sundanese culture through Gempungan di Buruan Urang Lembur activity has succeeded in gaining an appreciation by receiving the ISO 9001: 2008 certificate and Metamorphosis iNews Indonesia Award 2017 in the field of public services and health services. This success cannot be separated from the consistency of the Purwakarta Regency Government in presenting public services directly to all Purwakarta residents in all villages for more than two periods of government. Therefore, this study more deeply examines the implementation of Gempungan as local wisdom of the Purwakarta Regency Government and its provision of health services to the Purwakarata community with a qualitative descriptive method. The results show that the Gempungan activities provided free and promotive health services. This activity was scheduled to occur at a specific location known by Purwakarta Regency residents. In addition to mass treatment, Gempungan also attempted to create a “KB [family planning services] Village” and “Jampis.”
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Moh Faidol Juddi AU - Susie Perbawasari AU - Susanne Dida AU - Aaat Ruchiat Nugraha PY - 2021 DA - 2021/05/31 TI - Branding of Purwakarta Regency Through Gempungan di Buruan Urang Lembur in Health Services BT - Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019) PB - Atlantis Press SP - 154 EP - 161 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210531.019 DO - 10.2991/assehr.k.210531.019 ID - Juddi2021 ER -